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With consumers paying more attention to their overall health by curtailing sugar, consumers’ positive perceptions of natural, non-GMO plant-based sweeteners like stevia and monk fruit have contributed to $5 billion in sweetener category growth.
Ramsey, N.J.-based Cascadia Managing Brands announced that it has taken an equity position in minority-owned KRISP DRINKS. KRISP DRINKS was founded by black entrepreneur Sean Banks, and is a Certified Minority Owned Co. by the Eastern Minority Supplier Development Council.
When it comes to sweetening solutions like stevia, erythritol and monk fruit, ingredient suppliers highlight how they also are “moving on” in search of the latest iteration of sweetening solutions that will reduce sugar content while maintaining the lower calories and sugar-like taste and texture consumers’ crave.
With consumers desiring more premium options, White Plains, N.Y.-based HEINEKEN USA took its expertise as a global brewer of major brands, including Heineken and Dos Equis, to embark on a journey to give consumers the premium beer tastes from the diverse sources that they desire.
Although many consumers might be looking to live healthier lifestyles, they’re still looking for products that satisfy their sweet tooth. Looking for the best of both worlds, consumers are demanding great-tasting sweetened products that do not contain sugar.
The 2015-2020 Dietary Guidelines and the Food and Drug Administration’s (FDA) new Nutrition Facts label, in conjunction with continued consumer demand for transparency, less sugar and clean-label products, have resulted in an increased demand for natural, non-caloric, high-intensity sweeteners (HIS), like stevia, monk fruit and erythritol.
When the U.S. 2015-2020 Dietary Guidelines were released earlier this year, one of the key recommendations for a healthy eating pattern stated that individuals should consume less than 10 percent of calories a day from added sugars.