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Cheerwine announced that it will introduce a four-pack of 12-ounce sleek cans launching in California for initial distribution on the West Coast. 

3ZERO Ltd. introduced 3ZERO Platinum Blend Rum, a Caribbean white rum.

 Brown-Forman Corp.’s Casa Herradura brand refined the primary and secondary packaging for its Extra Añejo Selección Suprema tequila to reflect the craftsmanship, quality and authenticity of the product, the company says.  

 Celsius Holdings Inc. redesigned the packaging for its ready-to-drink supplement beverages. 

 Campari America, a subsidiary of Davide Campari-Milano S.p.A., partnered with the American Foundation for AIDS Research to launch the Skyy Vodka blue velvet limited-edition bottle for the holidays.  

 Southwest Wines launched its Soleil Mimosa sparkling wine and orange juice drinks in 187-ml slim cans for consumers on-the-go.  

Caribou Coffee celebrated Breast Cancer Awareness month in October with its new Amy’s Blend coffee, the proceeds of which help fund cancer research. 

Caribou Coffee celebrated Breast Cancer Awareness month in October with its new Amy’s Blend coffee, the proceeds of which help fund cancer research. 

 Patrón Spirits teamed up with fashion designer John Varvatos to launch a limited-edition gift box featuring Patrón Añejo tequila with a guitar head stopper.  

“Innovation” is a word used often across numerous markets, but what does it mean in the beverage industry?