Roaring Lion expanded its line of energy drinks with the launch of its Zero flavor in a 12-ounce slim can. After first introducing Zero in a 16.9-ounce resealable bottle, the company decided to expand into cans to allow consumers to choose the packaging style and size that best fits their lifestyles. The smaller, sleek-looking can uses bare metal and other design elements to improve the overall appeal of the packaging compared with the original Sugar Free offering. In addition, the can ensures that Zero still is an identifiable part of the Roaring Lion family, the company says. Roaring Lion’s Zero cans are available in select U.S. markets as well as on Roaring Lion’s website with a suggested retail price of $1.79 each.
Roaring Lion releases Zero variety in cans
December 16, 2013