Since its launch in 2006, Buddha’s Brew Kombucha has undergone multiple packaging evolutions to find a package that makes business and brand sense. The brand’s latest incarnation adds elements that help consumers find peace with the brand’s choices, the company says. After they consume the last drop of the beverage, drinkers uncover an embossed peace sign at the bottom of the bottle as a tongue-in-cheek reward for drinking the beverage. The peace sign was inspired by the use of Buddha in the brand name, the founder’s own spiritual journey, and kombucha’s reputation for producing a calming energy, the brand says.
Buddha's Brew adds peace sign to bottom of bottle
Packaging design encourages consumers to find peace
January 16, 2015