New MyCause Water bottles promote brand mission
Clouds, rainbows represent purity and promise to change the world
Panacea Beverage Co. redesigned its MyCause Water bottles for more visibility and clearer messaging, the company says. The new cloud graphic represents the purity of the water, and the rainbow graphic symbolizes the company’s promise to change the world, it notes. Furthermore, the colors used on the labels stand for various parts of the business. Green signifies the company’s commitment to the environment and sustainability; yellow stands for charitable giving and the warm smile it brings; and blue embodies the water itself, it explains.