Whyte & Mackay enlisted the help of creative agency threebrand to give its Glayva whisky liqueur a new look. The goal of the redesign was to increase brand awareness and on-shelf prominence and convey the variety of flavors that give Glayva its taste, according to the company. As a result, threebrand refreshed the label to give the brand a contemporary feel and encourage consumers to enjoy the liqueur neat, either chilled or over ice. This serving suggestion will help consumers to make an informed decision when browsing the category, according to the agency. In addition, the new bottles are embossed with illustrations of the ingredients used within Glayva, showcasing the combination of flavors that blend together to form the rich, honeyed spirit, it says.