For the first time in 10 years, Fiji Water is changing the look of its iconic bottle by redesigning its label. The new look showcases the story behind the brand. Each of the brand’s four bottle sizes, 330 ml, 500 ml, 1liter and 1.5 liters, will feature not only the brand-new label but also six new back labels. Each back label will reflect one distinct aspect of Fiji Water’s journey from cloud to bottle, bringing the Fiji Water story to life, the company says. The iconic square shape, blue bottle cap, soft taste, and unique mineral profile will remain the same, the company says.
Fiji Water redesigns bottle label
New back labels highlight different aspects of the water
February 16, 2015