Heineken USA invests in slim-can packaging
Heineken now available in 12- and 24-packs of 8.5-ounce slim-cans
Heineken USA announces it is doubling its investment in the slim-can segment in 2015. Marketing support, including out-of-home advertising, traffic-stopping in-store point-of-sale, and a new slim-can 24-pack will emphasize the can’s “Cold to the last drop. Perfect for any occasion,” consumer benefit to drive traffic and retail sales, the company says. “Sales of small can offerings (8 to 9 ounces) grew more than 350 percent last year, delivering incremental volume and profit to retailers across all channels,” said Jonathan Simpson, director of commercial marketing for Heineken USA, in a statement. The Heineken 8.5-ounce slim can offers retailers numerous benefits including a strong multicultural appeal, the company says. Heineken 8.5-ounce slim cans will be available nationally across channels in 12- and 24-pack cases.