Dogfish Head Brewery is bringing back its spring seasonal Aprihop but with a new label on the bottle. The craft brewery commissioned artist Jermaine Rogers, who has completed artwork for music artists including Radiohead, Neil Young, David Bowie, The Deftones, Eddie Vedder and hundreds of others, to design the label for the American IPA brewed with pilsner and crystal malts. Describing the bunny on the label, Rogers said in a statement: “The bunnies are one of the more recognized characters I’ve done. My wife and I originally intended to have no children, so we got some bunnies on a whim ... so I would sit around sometimes and just draw them. I always liked the juxtaposition of drawing these cute little animals that are a little bit weird.” Rogers’ artwork also will appear on the company’s summer seasonal Festina Peche, fall seasonal Punkin Ale, and winter seasonal Piercing Pils.
Dogfish Head craft brewer designs new label for Aprihop seasonal
Seasonal craft beer label features art by Jermaine Rogers
April 16, 2014