Lobos 1707 Tequila partners with (RED) for limited-edition bottle
Lobos 1707 Tequila & Mezcal, an ultra-premium agave spirit brand, announced the launch of their (LOBOS 1707) RED Limited-Edition Reposado Tequila in partnership with (RED). Through the partnership, Lobos 1707 has committed to contribute $100,000 to the Global Fund to help strengthen global healthcare systems and fund life-saving programs in vulnerable communities.
Lobos 1707 Tequila & Mezcal was established as an independent spirits producer in 2020 by Founder and Chief Creative Officer, Diego Osorio, with investor, legendary athlete, and cultural icon LeBron James. Lobos 1707’s award-winning Reposado has been developed into a Limited-Edition (RED)-themed bottle, presenting its same ultra-premium bold liquid tied to this bolder mission to end AIDS.
“The Lobos pack is proud to be partnering with an organization that has made such a significant impact on the AIDS community,” said Osorio, founder and CCO of Lobos 1707 Tequila & Mezcal, in a statement. “Now those that purchase this limited-edition bottle not only get to taste our award-winning liquid, but they also get to support (RED)’s mission of ending AIDS, which in my eyes is a win for everybody.”
Founded by Bono and Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, awareness, and urgency for the fight to end AIDS.
“This exciting partnership will not only bring critical heat and funding to support life-saving global health programs, it will also bring together Lobos 1707’s high-energy community to help sound the alarm on (RED)’s fight for an AIDS-free generation,” said Jennifer Lotito, president and chief operating officer of (RED). “Together, Lobos and (RED) are making preventable and treatable disease preventable and treatable for everyone, everywhere.”
Sourced from 100% blue weber agave, Lobos 1707’s Reposado is finished in sherry wine casks with zero additives, coloring or dyes. Influenced by both old and new world techniques, Lobos 1707 is harvested, distilled and bottled in Jalisco, Mexico. The liquid is aged in American White Oak Barrels, then finished in Pedro Ximénez (PX) Sherry wine barrels using the Solera method, resulting in unique, elevated flavor profiles and a smooth finish in every bottle.
This partnership with (RED) and the all-new (LOBOS 1707) RED Limited-Edition Reposado Tequila bottle represents the brand’s contributions to the organization’s ongoing mission to help save lives through the Global Fund, one of the world’s largest funders of global health. To date, (RED) has generated more than $750 million for the Global Fund, helping more than 245 million people.
The (LOBOS 1707) RED Limited-Edition Reposado Tequila will be available on shelves at select retailers in Arizona, California, Florida, Georgia, Illinois, Indiana, Louisiana, New Jersey, Nevada, New York, Tennessee, Texas, Washington and Wisconsin or online at lobos1707.com/redbottle.
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