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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Mountain Dew offers limited-edition athlete partnership cans

Original and Mountain Dew Code Red to feature Russell Westbrook
December 15, 2015

To help kickoff the new NBA season, Mtn Dew released limited-edition cans of its original Mountain Dew and Mountain Dew Code Red, which were inspired by Dew athlete and Oklahoma City Thunder Point Guard Russell Westbrook.


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Craft beer brand uses hand-drawn artwork on redesigned label

Labels reflect brewery's independence, personality
December 15, 2015

Tröegs Independent Brewing revealed new art for its handcrafted beers. The hand-drawn artwork was a collaboration between co-owners Chris and John Trogner and designer Lindsey Tweed.


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Sparkling Ice releases limited-edition packaging

Orange Mango Kevin Durant bottle available in January
December 15, 2015

Following up on its limited release in February, Sparkling Ice’s Orange Mango Kevin Durant bottle will be available while supplies last nationwide beginning in January.


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Share a Coke packaging returns for the holidays

Coca-Cola to release holiday-themed bottles, cans
November 23, 2015

This season, Atlanta-based The Coca-Cola Co.’s flagship brand is making spirits brighter with the introduction of new holiday-themed Share a Coke packaging. 


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Big Red packaging celebrates NBA player

Limited-edition packaging commemorates Matt Bonner’s career with San Antonio Spurs
November 17, 2015

Big Red Inc., Austin, Texas, teamed up with the NBA's Matt Bonner for a limited-edition 2-liter bottle of its same-named red soda brand to commemorate Bonner’s 10 year professional basketball career in San Antonio. Bonner is one of only six players to join the team's exclusive 10 year club. 


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Evian partners with fashion designer for limited-edition bottles

Alexander Wang uses signature barcode logo on two contrasting bottles
November 16, 2015

Evian partnered with fashion designer Alexander Wang to unveil evian’s limited-edition bottle, which features Wang’s signature barcode logo on two contrasting bottles — one in black and one in white.


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suero Oral releases beverage concentrate packaging size

New 2-ounce, flip-top package reflects larger packages
November 16, 2015

Suero Oral added a beverage concentrate packaging size to its portfolio of functional beverages, which already contains 1-liter and 500-ml bottles.


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Chappellet releases limited-edition, collectable Cabernet Sauvignon packaging

Wine packaging features sustainable wooden box
November 16, 2015

This month, Chappellet released its 2012 Pritchard Hill Cabernet Sauvignon. With the release of this limited-production, collectible, Napa Valley Cabernet Sauvignon, Chappellet unveiled new packaging to reflect the quality of this highly acclaimed wine and the Chappellet family’s three generations of history on Pritchard Hill, the company says.


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Perrier releases limited-edition packaging designs

Bottles and slim cans feature artwork by French artist
November 16, 2015

Perrier Sparkling Natural Mineral Water released its newest line of limited-edition packaging designs for the second installment of the brand’s “Inspired by Street Art” collection.


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Beverage Industry unveils the Best Packages of 2015

November 12, 2015

The editors of Beverage Industry selected the Top 10 packages released in 2015. These 10 were then put to a vote by you, the readers. Check out which packages emerged as the Best of 2015.


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