New Packages

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Bud Light announced the first major overhaul of its visual identity in eight years as part of a larger brand evolution underway.

Luxco Inc. introduced two new limited-edition flavors — the first-ever flavor variations of its Saint Brendan’s Irish Cream — in Salted Caramel and Peppermint Bark varieties.

Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says.

Kona Brewing Co. released Big Wave Golden Ale and Longboard Island Lager in light, easy-to-carry six- and 12-packs of 12-ounce aluminum cans for the first time.

Wicked Tango LLC launched Wicked Tango’s Wicked 87 Go Boxes in recycled, eco-friendly boxes.

Community Coffee Co. released new packaging that features a new logo on its 12-ounce packages for Community Signature Dark Roast, Community Breakfast Blend and French Roast coffees. The new logo and package design eventually will replace existing packaging for all of the company’s premium coffees across all of its markets, the company says.

Charter Oak Brewing Co. LLC released a Legendary Variety 12 Pack that allows craft beer drinkers to sample three Connecticut-brewed beers in one sample pack. The pack features 1687 Brown Ale, Royal Charter Pale Ale and Wadsworth India Pale Ale.

Piper-Heidsieck, Reims, France, unveiled the Red Carpet Ready limited-edition magnum bottle that will be poured exclusively at this year's 88th Oscars ceremony and Governors Ball, the Academy's official post-Oscars celebration.

Wild Turkey debuted a new look for its range of premium bourbon and rye whiskies. The company says the new look better reflects its core values, while making no changes to the liquid inside the bottle.

Medea Vodka, the spirit with a customizable LED message band on the bottle, now is lighting up the aisles with new Bluetooth-equipped bottles.