New Packages

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Hansen’s and Blue Sky sodas have relaunched with new branding and fresh packaging.

In conjunction with a major rebranding effort, Marley Beverage Co. released all-new, redesigned packaging to reflect the premium, high-quality formulations inside, it says.

In partnership with Republic National Distributors, Wicked Dolphin Distillery announced it is releasing a new line of larger-sized bottles, which will offer consumers greater value, it says.

The Boston Beer Co.’s Truly Spiked & Sparkling spiked sparkling water brand announced the launch of a new variety 12-pack of slim cans.

David Nicholson Whiskey, a brand of Luxco, unveiled a brand refresh for its David Nicholson 1843 Kentucky Straight Bourbon Whiskey and its new David Nicholson Reserve Kentucky Straight Bourbon Whiskey. The brand, which dates back to 1843, now is offering its 100-proof, ultra-premium bourbon in an updated and upscale package for both variants, it says.

Jones Soda Co. released a Birthday Party-themed variety pack featuring its limited-edition Birthday Cake flavor. To celebrate Jones Soda’s 20th birthday, the limited-edition flavor was part of a year-long celebration, while the variety pack exclusively is available at Sam’s Club locations in select states, retailing for $9.98.

Celebrating its 40th anniversary, Davidson’s Organic Teas launched a company rebrand featuring redesigned packaging.

Castle Brands released redesigned bottles and labels for its Knappogue Castle Single Malt Irish Whiskey brand and its three core expressions: 12-year Single Malt Irish Whiskey, 14-year Twin Wood Single Malt Irish Whiskey and 16-year Twin Wood Single Malt Irish Whiskey.

Amp Energy announced that it has partnered with Twitch, a social video platform and community for gamers, for a program to encourage Amp Energy fans and the Twitch community to “level up” their gaming experience, the company says.

Dr Pepper kicked off its Pick Your Pepper campaign with the release of hundreds of unique label designs on 20-ounce bottles of Dr Pepper.