New Packages

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Celebrating its 40th anniversary, Davidson’s Organic Teas launched a company rebrand featuring redesigned packaging.

Castle Brands released redesigned bottles and labels for its Knappogue Castle Single Malt Irish Whiskey brand and its three core expressions: 12-year Single Malt Irish Whiskey, 14-year Twin Wood Single Malt Irish Whiskey and 16-year Twin Wood Single Malt Irish Whiskey.

Amp Energy announced that it has partnered with Twitch, a social video platform and community for gamers, for a program to encourage Amp Energy fans and the Twitch community to “level up” their gaming experience, the company says.

Dr Pepper kicked off its Pick Your Pepper campaign with the release of hundreds of unique label designs on 20-ounce bottles of Dr Pepper.

Continuing its support for the Lone Survivor Foundation, RumChata released its annual Freedom Bottle this summer. Since the program began in 2014, the RumChata Freedom Bottle has raised more than $485,000 for the foundation, it says.

In its third year, 5-Hour Energy continues to support U.S. military causes with the launch of its limited-edition Extra Strength Cherry red-white-and-blue bottle.

Svedka Vodka released its new limited-edition Stars & Stripes bottle. The limited-edition packaging is available in 1.5-liter bottles.

Around the Bend Beer Co.’s Puffing Billy American brown ale launched in six-packs of 12-ounce bottles for the first time. Named after a legendary steam locomotive, Puffing Billy presents a label that fits into the Chicago-based startup brewery’s existing profile with an imaginative steampunk-inspired design, the company says.

In celebration of its 100th birthday, the Southern soda brand Grapico announced the launch of a new campaign, vintage-inspired packaging and a real-sugar version, which will be available in glass bottles.

To celebrate the 100th Running of the Indianapolis 500 on May 29, Fuzzy’s Ultra Premium Vodka released two commemorative, limited-edition bottles. Fuzzy’s first is a 750-ml commemorative glass bottle that pays homage to the history of the Indianapolis Motor Speedway and past Indianapolis 500 winners.