Muscle Milk unveils college-edition packaging
Seven collegiate athletic programs featured
CytoSport Inc., maker of Muscle Milk, is featuring seven college athletic programs on custom, limited-edition 14-ounce bottles to celebrate college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns. The limited-edition, collegiate-themed bottles are branded with the individual athletic program logos, colors and graphics, and are available at retail outlets in local and regional markets through the end of the year. “Our partner universities each boast a rich history both on and off the field,” said Chris Kildow, senior director of sports marketing for CytoSport Inc., in a statement. “Our seven unique bottles represent the tradition that makes each school special and meaningful to fans, students and alumni. They provide a connection to our brand that highlights our proud support of these athletic programs.” The Muscle Milk brand touts official partnerships with 28 Division 1 athletic departments and provides product support to more than 400 colleges and universities around the country, it says.