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Home » Keywords: » Muscle Milk

Items Tagged with 'Muscle Milk'

ARTICLES

MuscleMilk_CParker_900.jpg

Muscle Milk, Candace Parker partner for Own Your Strength campaign

Lifting Project cause-based initiative helps make fitness more accessible
May 2, 2022

Muscle Milk announced its first cause-based initiative, the Lifting Project to help make fitness more accessible to individuals in underserved communities. With the launch of the Lifting Project, Muscle Milk also is announcing the next iteration of its consumer engagement campaign Own Your Strength.


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G Organic

Protein drinks benefit from diverse consumer base

Women, seniors growing demographics for sports, protein products
Amanda Del Buono
Amanda Del Buono
May 10, 2017
The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
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Muscle Milk NCAA

Muscle Milk unveils college-edition packaging

Seven collegiate athletic programs featured
November 14, 2016
CytoSport Inc., maker of Muscle Milk, is featuring seven college athletic programs on custom, limited-edition 14-ounce bottles to celebrate college football season. Partner programs include the Alabama Crimson Tide, Arizona State Sun Devils, Oregon Ducks, Syracuse Orange, Tennessee Volunteers, Texas A&M Aggies and the Texas Longhorns.
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Muscle Milk Coffee House

Muscle Milk Coffee House

September 27, 2016

Muscle Milk, a brand of CytoSport Inc., launched Coffee House Protein Shakes, a ready-to-drink line that combines high-quality protein and caffeine, the company says. 


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Wild Turkey McConnaughy

Wild Turkey introduces Matthew McConaughey in global marketing campaign

Muscle Milk signs partnership with Noah Syndergaard
September 15, 2016
This month, Academy-award-winning-actor Matthew McConaughey began starring in Wild Turkey’s new global campaign, which reintroduces the world to the bourbon brand through a series of TV, print and digital ads.
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Muscle Milk

Sports, protein drinks expand into non-traditional occasions

Category stays relevant by following health, organic beverage trends
Jennifer Storelli 200px
Jennifer Storelli
May 12, 2015

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.


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Muscle Milk Organic

Muscle Milk Organic

August 7, 2014

CytoSport Inc. debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.


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Muscle Milk Organic

CytoSport launches first organic Muscle Milk line

Muscle Milk Organic RTD shakes available exclusively at Target stores nationwide
July 15, 2014

CytoSport Inc., Benicia, Calif., debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.


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Muscle Milk

Muscle Milk Protein expands into United Kingdom

RTD protein shake provides protein during pre-workout, post-workout, snacking occasions
April 3, 2014

CytoSport, Benicia, Calif., recently expanded distribution of its Muscle Milk Protein ready-to-drink (RTD) protein shakes into select Boots and Sainsbury’s Locals locations in the United Kingdom. Available in 330-ml packages, the protein shakes contain 20 grams of dairy protein to boost athletic performance and promote healthy lifestyles, the company says. The drinks also are gluten-free and low in sugar, it adds.


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Mio Muscle Milk

2013 State of the Industry: Sports & protein drinks

New players join the sports drinks team
July 10, 2013

Although sports drinks are commonly marketed for their hydration and workout recovery benefits, some consumers also are looking for low-calorie options, according to Chicago-based Mintel.


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More Articles Tagged with 'Muscle Milk'
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