Medea Vodka offers interactive packaging with Bluetooth technology
Bottle now features customizable LED message band
Medea Vodka, the spirit with a customizable LED message band on the bottle, now is lighting up the aisles with new Bluetooth-equipped bottles. The new Bluetooth Medea Vodka LED bottle, which is available at major retailers nationwide, uses Apple Inc.’s iBeacon Bluetooth technology to allow consumers to use a smartphone to wirelessly set and display scrolling messages on the bottle’s digital display. The technology is compatible with both iPhone and Android devices. Free to consumers, the app will connect each consumer to their own bottle giving them the option to invite others, join social media and locate their bottle. The company adds that updates containing more features are planned for the future. From the distance of a basketball court, Medea consumers now can create and edit up to 10 different messages of their choice, according to the company.