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Items Tagged with 'interactive packaging'

ARTICLES

Monster Energy releases limited-edition Halo-gamified cans

Codes on cans unlock Halo filters, prizes and more

August 31, 2020

In anticipation of the Halo Infinite game release in 2021, Corona, Calif.-based Monster Energy launched limited-edition Halo Infinite cans.

Medea Vodka offers interactive packaging with Bluetooth technology

Bottle now features customizable LED message band

January 15, 2016

Medea Vodka, the spirit with a customizable LED message band on the bottle, now is lighting up the aisles with new Bluetooth-equipped bottles.

Marketing: QR codes, apps and contests reach consumers

January 15, 2013

Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.

Mountain Dew’s new interactive cans

October 16, 2012

Designed especially for its limited-edition, 16-ounce cans in honor of “The Dark Knight Rises,” Mountain Dew partnered with Chromatic Technologies Inc. (CTI) to add a color-changing element to the can’s design.

Medea Vodka's interactive screen

June 13, 2012

Medea vodka will roll out a new option on its ultra-premium spirit’s packaging: a 2.4-inch built-in LCD screen.

Decoding mobile beverage technology

Stephanie Cernivec

September 12, 2011

The Internet’s evolution and increasing popularity of social media has allowed companies to get closer than ever to their consumers. Now, they can even reach them through these mediums in the store.

Interactive wine

July 11, 2011

Healdsburg, Calif.-based Dry Creek Vineyard released its 2010 Fumé Blanc wine in newly designed bottles that incorporate QR code technology. Consumers with smartphones equipped with QR code readers can scan the image and be taken to a 2-minute video of the winery family discussing the new vintage. In addition to the QR code, the 2010 Fumé Blanc bottle features the image of a sailboat, which reflects the family’s passion for sailing.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.