In anticipation of the Halo Infinite game release in 2021, Corona, Calif.-based Monster Energy launched limited-edition Halo Infinite cans. Available in convenience stores nationwide through Dec. 31, the special Halo Infinite edition cans will be available in 16-ounce Original Green, Lo-Carb, and Zero Sugar varieties, as well as the 24-ounce Original Green and Lo-Carb varieties. Limited-edition four- and 10-packs of Original Green and Lo-Carb also will be available for redemption with the mega Original Green 24-pack. Although though Halo Infinite’s release is delayed to 2021, consumers still will be able to stock up on Double XP points with each can ahead of game launch and unlock access to the Halo Infinite world through Monster Energy’s exclusive Snapchat filter encoded on each can. To unlock XP points, consumers can save up receipts and go to Monster-Halo.com to redeem before game time. Each Monster Energy Halo receipt uploaded also will be entered to win ultimate grand prizes fit for a Master Chief, the company says. Ten entrants will win a trip for two to experience the game-like magic of zero gravity in Paris, with all-inclusive flights and hotel stay plus $1,000 cash. Two hundred winners also will receive the brand-new Xbox Series X console coming out later this year. “Monster Energy is excited to partner again with Microsoft and the launch of Halo Infinite to pump up our consumers for its anticipated release,” said Monster Beverage Corporation chief marketing officer Daniel McHugh in a statement. “We are always looking to unlock the best user experiences for Monster Energy’s consumers and believe our partnership with Halo Infinite will amplify that experience for all program participants.” Fans also can discover the Halo universe through the Snapchat code featured on Halo Infinite Monster Energy cans.
Monster Energy releases limited-edition Halo-gamified cans
Codes on cans unlock Halo filters, prizes and more
August 31, 2020