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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Amp Energy Twitch Can

Amp Energy releases limited-edition packaging

Twitch partners with energy brand to allow logo on a non-gaming retail product
July 15, 2016
Amp Energy announced that it has partnered with Twitch, a social video platform and community for gamers, for a program to encourage Amp Energy fans and the Twitch community to “level up” their gaming experience, the company says.
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Dr Pepper label designs

Dr Pepper launches unique label designs

PET bottles feature limited-edition labels
July 15, 2016
Dr Pepper kicked off its Pick Your Pepper campaign with the release of hundreds of unique label designs on 20-ounce bottles of Dr Pepper.
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RumChata Freedom Bottle

RumChata relaunches limited-edition patriotic packaging

Freedom Bottle donates to Lone Survivor Foundation
July 15, 2016
Continuing its support for the Lone Survivor Foundation, RumChata released its annual Freedom Bottle this summer. Since the program began in 2014, the RumChata Freedom Bottle has raised more than $485,000 for the foundation, it says.
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5 Hour Energy

5 Hour energy relaunches limited-edition patriotic packaging

Extra Strength Cherry flavor now featured in patriotic bottle
July 15, 2016
In its third year, 5-Hour Energy continues to support U.S. military causes with the launch of its limited-edition Extra Strength Cherry red-white-and-blue bottle.
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SVEDKA vodka

Svedka Vodka unveils patriotic bottle

Vodka debuts in 1.5-liter bottle
June 15, 2016

Svedka Vodka released its new limited-edition Stars & Stripes bottle. The limited-edition packaging is available in 1.5-liter bottles.


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Puffing Billy

Puffing Biilly beer launches in six-packs

American brown ale originally debuted on draft
June 15, 2016

Around the Bend Beer Co.’s Puffing Billy American brown ale launched in six-packs of 12-ounce bottles for the first time. Named after a legendary steam locomotive, Puffing Billy presents a label that fits into the Chicago-based startup brewery’s existing profile with an imaginative steampunk-inspired design, the company says.


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Grapico anniversary

Grapico celebrates centennial anniversary

Real-sugar version of soft drink debuts in bottles
June 15, 2016

In celebration of its 100th birthday, the Southern soda brand Grapico announced the launch of a new campaign, vintage-inspired packaging and a real-sugar version, which will be available in glass bottles.


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Fuzzy's Ultra Premium Vodka

Fuzzy's Vodka launches commemoratives bottles for Indy 500

New limited-edition vodka created
June 15, 2016

To celebrate the 100th Running of the Indianapolis 500 on May 29, Fuzzy’s Ultra Premium Vodka released two commemorative, limited-edition bottles. Fuzzy’s first is a 750-ml commemorative glass bottle that pays homage to the history of the Indianapolis Motor Speedway and past Indianapolis 500 winners.


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Sipp cans

Sipp Sparkling Organics launches slim cans

New format available in 12-packs
June 15, 2016

Sipp Eco Beverage Co. LLC launched Sipp Sparkling Organics in 10.5-ounce slim cans. The cans will be sold in cases of 12 and in singles. The suggested retail price for a single can is $1.49.


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Stella Rose aluminum bottle

San Antonio Winery releases wine in cans

Stella Rosa Black and Platinum debut in re-sealable cans
June 15, 2016

San Antonio Winery announced that its semi-sweet, semi-sparkling Stella Rosa wines now are available in single-serve, 8-ounce aluminum bottles. The sleek European design features a re-sealable, twist-off cap allowing consumers to drink wine anywhere, anytime, the company says.


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