Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says. The program features three expressions of Highland Park: Highland Park 12, Highland Park 18 and Highland Park Dark Origins. “It’s obvious that the current beer of choice is craft beer. Whisky is also growing in popularity among most age groups, so the concept of paring the two together, in an easy-to-carry, all-in-one case, is a win-win,” said Jennifer Deare, president of Deare2, in a statement. Highland Park Brand Manager and Brand Ambassador Stephanie Ridgway added: “Whisky and beer just naturally complement one another, each having complex flavor profiles that are meant to be savored and enjoyed. We thought it would be a great idea to unite them and create a memorable drinking occasion for our consumers…here in the U.S.” The Highland Park Dark Origins seven-pack is available nationwide for a suggested retail price of $79.99.
7-pack offers six craft beers, one bottle Highland Park whisky
New packaging offers easy way to pair whisky, craft beer
February 15, 2016