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Absolut Vodka released a limited-edition sequin bottle for the holidays.
November 14, 2017
Holiday Happenings
Absolut Vodka released a limited-edition sequin bottle designed to provide a sharable moment that goes from sapphire to silver with a simple swipe, the company says. The limited-edition bottle is available in 750-ml and 1-liter sizes nationwide for a suggested retail price of $19.99 and $24.99, respectively.
Consumer pattern shifts with beverage alcohol have resulted in the three key markets ― beer, wine and spirits ― leaning into premiumization trends, alcohol-free innovations and much more. However, the return to on-premise and inflation concerns could upend some of the progress made throughout beverage alcohol. In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at Beverage Marketing Corporation delve into these trends and how they’re shaping the industry.
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