Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, announced a new limited-edition bottle, Absolut Electrik, available in silver and blue that will be available starting Oct. 1. The limited-edition bottles will be available throughout the holiday season to help partygoers and throwers turn their night “electric,” the company says. The new bottles feature Absolut’s Original Vodka.
The Absolut Electrik bottle is the latest continuation of Absolut Nights, an ongoing campaign dedicated to reimagining the future of nightlife, the company says. The simple, sleek metallic bottles serves as a muse for raising the energy of nights out and in — starting with next month's Absolut Electrik House, it adds.
"At Absolut, nightlife is in our DNA," said Joao Rozario, vice president of Absolut Vodka at Pernod Ricard USA, in a statement. "For us, nights are unique opportunities to celebrate creativity and self-expression, and we continue to seek ways to reimagine and re-energize what a typical night out, or in, can be. Our Electrik Bottle is the latest expression of our 'Nights' campaign and we hope it inspires unexpected, transformative nights for our consumers."
Absolut Electrik was previewed on E!'s Countdown to the Red Carpet and Live from the Red Carpet on Sept. 21 when the show hosts celebrated the night's nominees with an "Electrik-fied" toast using the Absolut Signature E! Cocktail – Absolut Best Dressed.
The bottles will be available nationwide for a suggested retailed price of $19.99 for a 750-ml bottle and $24.99 for a 1-liter bottle.