August 2019 Issue | Beverage Industry

Beverage Industry’s August issue features the latest trends in digital marketing and how it connects consumers to their favorite brands. This issue also features an in-depth look into the energy drinks category, the club store channel and immune health ingredients. Per usual, we also featured the latest products, packaging and machinery.

Check back throughout the month for additional content.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns

Taylor Karg

August 14, 2019

As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

Energy drinks continue steady growth

Hybrid RTD beverages containing caffeine, coffee flourish

Barbara Harfmann

August 9, 2019

In response to consumers who want more “pep in their step,” the energy drinks and mixes category is maintaining steady double-digit growth.

Health-conscious trends elevate citrus’ status in beverages

Citrus flavors proliferate in waters, teas and spirits

Jessica Jacobsen

August 12, 2019

Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.

Tampico Beverages celebrates 30th anniversary

Juice drinks brand releases zero-sugar option

Barbara Harfmann

August 16, 2019

Celebrating its 30^th anniversary, Chicago-based Tampico Beverages has evolved since 1989 when it launched its first flavor: Citrus Punch. Today, the brand offers three lineups and 24 SKUs in its value-based, fruit-flavored punch drink portfolio.

Aluminum can packaging with inkjet code.

Packaging shifts impact coding equipment market

Adoption of aluminum cans, plant-based packaging influences coders

Jessica Jacobsen

August 19, 2019

Beverage-makers are tackling the plastic waste problem through their brand portfolios and packaging equipment suppliers are taking notice.

Club store channel performance holds steady

Stores find new ways to enhance shopping experience

Taylor Karg

August 21, 2019

Amid the time in retail where eCommerce seems to reign supreme, club stores actually are holding their own and showing revenue growth.

AGVs maximize production, ROI for warehouses

Suppliers introduce new AGVs to beverage market

Barbara Harfmann

August 23, 2019

Experts note that the interest and adoption of AGVs rapidly is accelerating in the face of a diminished labor pool and the fact that robotic lift trucks are designed to handle repetitive tasks while allowing labor to be redeployed to more value-added tasks.

ContiPressureCheck tire pressure monitoring system.

The 2019 beverage delivery tire guide

The latest releases from Michelin, Continental, Bridgestone and Hankook

Jeff Cioletti

August 26, 2019

A number of the industry’s leading tire suppliers have unveiled a range of new products, as well as technical enhancements to existing models to improve the performance of beverage distributors.

Immune health ingredients increasingly popular in beverage formulations

Beverage-makers employ turmeric, elderberry to support immune system

Taylor Karg

August 27, 2019

Healthy, functional ingredients like turmeric, ginger, carrot, elderberry and green tea are among those aiding consumers in their quest for immune-boosting properties.

The Dreaming Tree wines features pressure sensitive labels.

Sustainability has growing influence on labeling materials for beverages

Specialty effects like inks, NFC technology and more proliferate label market

Jessica Jacobsen

August 29, 2019

Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.

Shrink and stretch wrappers optimize efficiency, protection

Suppliers release new equipment to provide higher throughput

Barbara Harfmann

September 3, 2019

As beverage warehouses take on more SKUs and distribution centers consolidate, single-source centers must be equipped to handle high throughputs and mixed pallet scenarios. In turn, stretch wrapping equipment must ensure the product’s integrity.

Product, packaging play vital role in beverage quality

Quality monitoring ultimately helps consumer experience

John Peter Koss

September 5, 2019

The relatively simple topic of space can become a major issue when analyzing and evaluating the beverage industry supply chain.

Data collection helps retailers, beverage-makers support consumer needs

Drizly, Nielsen announce new platforms that aid clients

Jessica Jacobsen

August 13, 2019

Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.

Last Drop - Taylor Karg - Beverage Industry

Budweiser announces partnership with National Women’s Soccer League

Beer brand will support NWSL in on- and off-season

Taylor Karg

August 13, 2019

Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.

Brisk Iced Tea can with Hobbs and Shaw art.

Beverage brands launch new campaigns, products to coincide with giveaways

August 13, 2019

RumChata released its Summer Tumbler, Green Mountain Coffee Roasters partnered with National Geographic, Bud Light rolled out a new TV campaign, and Brisk Iced Tea partners with Hobbs and Shaw movie.

Univar Solutions announces new distribution deal while Martin Bauer opens new creative facility

August 23, 2019

Beverage ingredient suppliers continue to streamline operations through new hires and facilities.

Breweries, distilleries ‘go-to’ destinations to facilitate fan engagement

Bayou Rum distiller opens $8 million Barrel Library and Event Center

Barbara Harfmann

August 23, 2019

To educate consumers about the brewing process or how handcrafted spirits are made, many breweries and distillers operate as “go-to” destinations complete with tours, taprooms, samples and merchandise.

SPRiZZi Drink-Co. introduced a new line of craft sodas: 1767 Craft Soda.

Beverage companies release new flavors, campaigns

August 23, 2019

SPRiZZi Drink-Co. introduced a new line of flavored craft sodas. Post Brewing Co. launched its first-ever advertising campaign, and Wine Water Ltd. launched O.Vine.

Celsius advances national DSD distribution network

Distribution network now includes more than 50 DSD partners

August 13, 2019

Celsius Holdings Inc., Boca Raton, Fla., announced that the company has made progress in the build out of its national distribution network, which now includes more than 50 regional direct-store-delivery (DSD) partners.

Gold Peak tea debuts new label

Tea brand packaging coincides with marketing campaign Real Comforts of Home

August 9, 2019

Gold Peak debuted a new, modern packaging graphic with a reimagined logo and contemporary mountain landscape that reinforces the brand’s tea credentials and high-quality ingredients, it says.

Harveys Bristol Cream Sherry implements thermochromic ink to label

Brand logo turns blue when bottles reach ideal temperature

August 9, 2019

This updated Harveys’ packaging, along with a brighter blue label and cap, reminds consumers that the sherry tastes best when served chilled, it says.

Real Sangria’s Red and White varietals packaged in 250-ml aluminum cans

Packaging release coincides with new brand campaign, #getREÁL

August 15, 2019

The new 250-ml size offers increased accessibility and portability with the four-pack, the company says.

PepsiCo announces changes in bottled water packaging

LIFEWTR to use only 100% rPET while AQUAFINA adds aluminum can packaging to foodservice

August 15, 2019

PepsiCo Inc. announced that LIFEWTR will be packaged in 100 percent rPET bottles and its bubly sparkling waters no longer will be packaged in plastic.

Unibroue beer now packaged in 16-ounce cans

Consumer demand leads to new packaging release

August 15, 2019

Blanche de Chambly, the first beer produced by Unibroue, now is available year-round in a 16-ounce single-serve can format nationwide.

DS Smith Rapak Autokap 600 series filling machine.

DS Smith, Rapak releases new bag-in-box filler for wine, spirits

The semi-automatic Autokap 600 prevents harmful vapors from sparking fire

August 6, 2019

Designed with electrical components and pneumatic systems housed in air-pressurized cabinets, the Autokap 600 prevents any released vapors from coming into contact with electrical devices.

FILTEC's empty can inspection (ECI) system - Beverage Industry

FILTEC equipment identifies defects in aluminum cans

Machine inspects at speeds of up to 2,400 cans per minute

August 7, 2019

The ECI system helps increase quality and safety while mitigating risk and increasing efficiency.

Ardagh Group lightweight aluminum cans. - Beverage Industry

Ardagh Group manufactures lightweight cans

New process designed to cut carbon dioxide emissions by 28,000 tons

August 8, 2019

The Ardagh Group released lightweight aluminum cans thereby reducing its consumption of materials, minimizing its emissions and maximizing the sustainability of its products.

Crown V-HFM3 Modular Battery - Beverage Industry

New forklift battery charging system released by Crown Equipment

Charges reduce energy costs and extend life of batteries

August 12, 2019

The batteries in the new series help users gain energy savings through a 97 percent efficiency performance.

JET-VAC Technologies ejector-based vacuum chillers - Beverage Industry

JET-VAC launches ejector-based chillers

Ejectors use low-pressure steam to achieve required chilling temperatures year-round

August 14, 2019

From ambient to just above freezing temperatures, the ejector-based vacuum chillers can deliver during hot seasons, when cooling loads and inlet water temperatures decrease, the company says.

JBT Food & Dairy Systems BV AsepFlex linear pouch filler. - Beverage Industry

New pouch solution from JBT improves capacity, operational performance

Pouch formats and sizes easily changed without changeover parts

August 19, 2019

The AsepFlex enables companies to improve capacity and operational performance, thereby cutting rejection rates in the process.

Online Labels Inc. Printed Barcode Tool - Beverage Industry

Online Labels takes hassle out of barcoding

Tool enables cost-efficient customized labels

August 21, 2019

The functionality of the tool removes many of the costly elements of custom printing, bringing the cost-per-barcode down.

Neon lights lets workers know when restroom is occupied

LED designed to increase workplace productivity

August 26, 2019

Designed to increase warehouse efficiency, the eye-pleasing, neon LEDs show restroom availability, increasing workplace productivity because workers no longer have to stand in front of a restroom door and wait.

Antaira Technologies LLC ARS-7231-AC dual wireless radio with router capability. - Beverage Industry

Antaira Technologies expands industrial network solutions

Device increases wireless routing capabilities

August 28, 2019

The device boasts network robustness, stability and a wide network coverage with a very low voltage input of 9V.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

Beverage Industry Magazine

2019 August

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