Harveys Bristol Cream Sherry has received a makeover: a new label that turns blue when the sherry is properly chilled for consumption, it says. The Harveys’ brand logo now contains a thermochromic ink, which turns blue when the sherry inside the bottle reaches a temperature of 50 to 55 degrees Fahrenheit. This updated Harveys’ packaging, along with a brighter blue label and cap, reminds consumers that the sherry tastes best when served chilled, it says. “While the product inside the bottle remains the award-winning sherry we have known and loved for decades, we wanted to convey how to properly consume Harveys,” said Nicolás Bertino, chief executive officer and country manager of González Byass USA, in a statement. “This is the first time a sherry will have the thermochromic label, educating consumers on how to drink Harveys. This bottle stands out among others and looks fantastic.”