Unibroue beer now packaged in 16-ounce cans
Consumer demand leads to new packaging release
Blanche de Chambly, the first beer produced by Unibroue, now is available year-round in a 16-ounce single-serve can format nationwide. “We wanted to respond to consumer demand,” said Jerry Vietz, brewmaster for Unibroue, in a statement. “For many years now, consumers have been wanting to enjoy their favorite beer in a can. We are also seeing an increasingly popular trend in the industry toward the 473-ml can, which we will add to the current bottle formats.” The label of Blanche de Chambly features the coat of arms of the town in which it is brewed as well as the image of the iconic Fort de Chambly in Quebec. The Belgian Style White Ale is available in the United States in the new 1-pint, 16-ounce, single-serve can format, four-packs of 12-ounce bottles, 750-ml cork and cage ‘‘brasseur’’ bottles, as well as on tap.