Weissbier comes to the United States in 16.9-ounce cans

Packaging celebrates brand’s German heritage and tradition

April 12, 2020

For the first time, Weissbier, a brand of Hacker-Pschorr, Munich, is available in 16.9-ounce cans in the United States. The new lightweight cans now come in a four-pack and feature an updated look that celebrates the brand’s heritage, tradition and superior taste, the company says. “We are thrilled to introduce our Weissbier in cans,” said Steve Hauser, chief executive officer of Paulaner USA, the U.S. importer of Hacker-Pschorr, in a statement. “The lightweight design of the cans makes it portable and easy to travel with, and allows our consumers to enjoy this refreshing brew at all of their favorite outdoor venues and beer gardens.” Aluminum cans also were selected for the packaging because of their ability to protect the beer from the negative effects of UV light and oxygen, which preserves the fresh flavor in the outdoors, along with being easier to recycle than glass.

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Ultraviolet (UV) light is a threat to packaged products like beverages, food and consumer goods. It can affect and alter their formulation, color, taste and nutritional value, dramatically reduce shelf life and impact brand reputation.

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