Pacifico launches first-ever can format in United States
New grab-and-go format increases visibility for brand
Constellation Brands Inc. launched Pacifico, a pilsner-style Mexican beer, in single-serve cans for the first time. The new format will offer greater trial opportunity for consumers, and Pacifico’s signature bright yellow can design offers increased visibility for the growing brand, the company says. “With one sip of Pacifico, our consumers get the experience of the Baja lifestyle that shapes the brand’s adventurous spirit,” said Jim Sabia, chief marketing officer for Constellation Brands Beer Division, in a statement. “With the 24-ounce can, we can now offer more trial opportunities at retail where other Pacifico packages may not be available, giving consumers more chances to try the brand.” The grab-and-go 24-ounce cans are available in 35 states.