Celsius advances national DSD distribution network

Distribution network now includes more than 50 DSD partners

August 13, 2019

Celsius Holdings Inc., Boca Raton, Fla., announced that the company has made progress in the build out of its national distribution network, which now includes more than 50 regional direct-store-delivery (DSD) partners.

“The accelerated rate of growth Celsius is achieving in the U.S. market has positioned the company to translate these impressive gains into the build out of our national DSD platform, which we expect to achieve full coverage across the country in the next 12 months if not sooner,” said John Fieldly, president and chief executive officer of Celsius Holdings, in a statement. “With the national rollout through Target, CVS, Rite-Aid, Food Lion, 7-Eleven and others, the well-coordinated efforts by our sales team to leverage these national accounts into new regional DSD partners has been both impressive and continues to scale rapidly. We are seeing significant opportunities to further build across all market channels, especially in the convenience vertical where Celsius is significantly outpacing all competitors in sales growth metrics. We continue to garner significant interest from the best distributors in the country, further supporting our momentum and broadening our retail availability through 2019 as we leverage our partners’ networks driving further accessibility of our products.”

Celsius has increased its independent Anheuser-Busch wholesaler network to 23 partners, it states. In addition, the company also has expanded within the Miller Coors, Pepsi and Keurig Dr Pepper-affiliated wholesalers as well as leading independent distributors, including Big Geyser, it adds.

Jon McKillop, executive vice president of sales for North America, added: “Celsius continues to attract the attention of top-tier DSD partners across the United States. We now are contracted with 50-plus DSDs, many of them the premier beverage distributors within their given markets. Our team has successfully added new partners every month and we are starting to pursue current white space geographies to fulfill our quest to have coast-to-coast coverage.” BI

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