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Miller Lite

Miller Lite memorializes work holiday parties with new campaign

Beer brand teams with Alex Prager for art installation at LACMA
November 20, 2020

To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.


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The Prisoner Wines

The Prisoner wine label adds 2 varietals

Napa Valley Cabernet Sauvignon, Carneros Chardonnay included in holiday gift packs
November 19, 2020

The Prisoner Wine Co., Napa Valley, Calif., introduced a new Napa Valley Cabernet Sauvignon and Carneros Chardonnay to accompany its flagship Napa Valley Red Blend under the label of The Prisoner.


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KDP announces completion of sales, distribution for largest shareholders

JAB to remain largest shareholder, focus on long-term value creation
November 18, 2020

Keurig Dr Pepper Inc., Burlington, Mass., and Plano, Texas, announced that JAB majority-owned subsidiary Maple Holdings B.V. and MDLZ will sell an aggregate of 60 million shares through a secondary offering. MDLZ will sell 40 million shares, bringing its stake to approximately 8.4 percent of KDP's outstanding common stock, while Maple will sell 20 million shares for the benefit of its minority partners.


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Wild Turkey logo

Matthew McConaughey, Wild Turkey honor local activists

With Thanks annual give back campaign celebrates 4 selfless individuals
November 16, 2020

As the COVID-19 pandemic took hold of the United States, everyday heroes stepped up to support family, friends, neighbors and strangers. These "local legends" have provided unity, comfort, nourishment and relief during these unprecedented health and economic challenges. To show support, Matthew McConaughey and Wild Turkey give thanks and celebrate four selfless individuals from Austin, Chicago, Dallas, and New Orleans who've demonstrated unwavering conviction in serving their communities.


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Jack Pelo will retire from top executive role at Swire Coca-Cola USA

Rob Gehring will assume president, CEO position beginning Jan. 1, 2021
November 12, 2020

Swire Coca-Cola USA, Draper, Utah, announced that Jack Pelo, its president and chief executive officer (CEO) for the past 24 years, will retire at the end of this year. Rob Gehring, currently chief operating officer, will assume the president and CEO role beginning Jan. 1, 2021.


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Sparkling Ice Spiked

Sparkling Ice Spiked rolls out national launch

Hard seltzer brand available in 4 natural fruit flavors
November 12, 2020

Seattle-based Talking Rain Beverage Co. announced the national release of Sparkling Ice Spiked, a full-flavored hard seltzer with 4 percent alcohol, zero sugar, 1 gram of carbs, 80 calories, and is gluten free.


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Jameson Whiskey Tree

Jameson Irish Whiskey unveils tree made from empty bottles

Whiskey brand will award 7 Jameson Whiskey Tree this holiday season
November 11, 2020

Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, is putting its twist on an annual tradition with the legendary Jameson Whiskey Tree. 


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Rebel Hard Coffee Peppermint Mocha

Twelve5 Beverage releases REBEL Peppermint Mocha Hard Latte

Limited-edition release coincides with virtual concert announcement
November 9, 2020

Just in time for winter, Twelve5 Beverage Co., Neenah, Wis., released REBEL Peppermint Mocha Hard Latte, which combines a creamy blend of Colombian coffee, chocolatey cocoa, real peppermint and alcohol, the company says.


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Blake's Hard Cider Saint Cheri

Blake’s Hard Cider releases Saint Cheri Kinder Cider

Limited-edition cider made in support of nonprofit Empowerment Plan
November 9, 2020

Blake's Hard Cider (BHC), Armada, Mich., is pledging to spread cheer and warmth this winter as it announces the return of its limited-edition Kinder Cider, Saint Cheri, made in support of the Detroit-based, national nonprofit Empowerment Plan.


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Farmer Bros.

NuZee, Farmer Bros. announce strategic partnership

NuZee to gain access to 50 co-packing machines at Farmer Bros. facility
November 6, 2020

NuZee Inc. (doing business as Coffee Blenders), Plano, Texas, and Farmer Bros. Co., Northlake, Texas, announced a strategic partnership under which Farmer Brothers will provide access to manufacturing capacity as NuZee continues to roll out new coffee and tea products in the United States. Under the agreement, NuZee may place up to 50 co-packing machines in Farmer Brothers' 500,000-square-foot, SQF-certified, zero waste facility in Northlake, Texas. 


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