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Castello del Poggio, a brand of Zonin1821, announced a fresh rebrand by drinks design specialist Denomination to elevate its position in the U.S. market, and compete with challenger brands from within the sweet wine and Italian sectors.

No Days Wasted (NDW Labs Inc.), Vancouver, British Columbia, announced that Chase Claypool, rookie NFL wide receiver of the Pittsburgh Steelers, has joined the brand as an ambassador and spokesperson. Claypool will play an active role in demonstrating the benefits of the No Days Wasted brand — specifically, focusing on its new Hydration Replenisher and immune support products, the company says.

SodaStream and bubly, both entities within Purchase, N.Y.-based PepsiCo, joined forces to give consumer more ways to enjoy freshly made sparkling water.

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, is launching a hard seltzer for people who prioritize natural flavors and enjoy an active lifestyle. Michelob ULTRA Organic Seltzer hits shelves nationwide this month with three flavors: Cucumber Lime, Spicy Pineapple and Peach Pear.

BODYARMOR LYTE Sports Drink, a brand of Whitestone, N.Y.-based BODYARMOR, announced a new equity partnership with 7-time Grammy Award-winning superstar Carrie Underwood. 

A multi-faceted team of fitness, health and beverage industry innovators, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA, a new healthy energy drink set to make waves in the category. Available for purchase in March, ZOA is a reimagined energy drink packed with clean, natural caffeine from green coffee and green tea, antioxidants from camu camu and acerola, as well as vitamin D and a blend of vitamins and nutrients that support immune function and elevate energy levels.

With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.

Bud Light Seltzer, a brand of St. Louis-based Anheuser-Busch, announced the addition of a new product: Bud Light Seltzer Lemonade. Packed with lemonade taste, the new variety pack features four new flavors: Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Peach Lemonade.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of Truly Iced Tea Hard Seltzer, an amalgamation of hard seltzer, real brewed tea and fruit flavor.