Caribbean Smooth to be first release in whisky series
September 10, 2019
Dewar’s Scotch Whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the launch of Dewar's Caribbean Smooth: Dewar's 8-year-old double-aged Scotch, finished in Caribbean rum casks for a tropical smooth finish. The first in a new cask-finished series of whisky, Caribbean Smooth 8-year-old rum cask will be available in a 750-ml bottle with a suggested retail price of $21.99.
HYPE SAUCE will be available through company’s website
September 10, 2019
New York-based G Fuel Energy Formula, the official energy drink of Esports, announced the Sept. 12 launch of its new limited-edition raspberry lemonade flavor: HYPE SAUCE.
Consumers get chance to return serve against Roddick, Davenport
September 5, 2019
As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.
Seasonal beverage available at Target, Whole Foods Market
September 3, 2019
Austin, Texas-based Chameleon Cold-Brew, a brand of Nestlé USA, debuts its first-ever seasonal coffee products: Pumpkin Spice Oat Milk Latte and Gingersnap Oat Milk Latte.
Pink Whitney vodka inspired by NHL-star Ryan Whitney
September 3, 2019
Modesto, Calif.-based New Amsterdam Spirits Co. has teamed up with New York-based Barstool Sports and its No. 1 hockey podcast, Spittin’ Chiclets, to launch a new pink lemonade-flavored vodka: the Pink Whitney. The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin' Chiclets. The drink went viral in October 2018 after Whitney shared his favorite way to drink New Amsterdam Vodka — with pink lemonade — on the first episode of the podcast that New Amsterdam sponsored.
Apothic Wines, a brand of Modesto, Calif.-based E.J. Gallo Winery, announced the national release of its first-ever limited-edition Apothic Sparkling Red, available at wine retailers beginning today, Sept. 3.
Carton designed to mirror Brockmans’ tactile bottle
August 30, 2019
Brockmans Gin, New York, is bringing back its gift carton in time for the 2019 holiday gift-giving season, providing shoppers with a convenient gifting option and retailers with a gift package to drive incremental sales during the busy holiday season, the company says.
Brand commissions mural in Miami's Wynwood art district
August 27, 2019
Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.
Caribou Bou-sted Caffeinated Beverages derives caffeine from coffee beans, ginseng and guarana extract
August 27, 2019
Caribou Coffee, Minneapolis, is unveiling its own twist on flavor-infused sparkling beverages with a line of ready-to-drink cans and in-store handcrafted beverages.
YOLO Shots surfaces as readers’ favorite new product
August 27, 2019
Similar to last month’s poll, readers continue to show interest in cannabis beverages. In the Readers’ Choice: New Product poll for July, Beverage Industry readers selected YOLO Shots: CBD-Infused Caffeine Shots as their favorite new product release.