Atlanta-based Kill Cliff introduced its latest creation: Kill Cliff Octane. The first Octane beverage to be released is the Killer Cliffsicle, an orange vanilla flavored limited-edition energy drink that contains CBD, the company says.
“The two things consumers want most daily are caffeine and cannabis. By combining the best attributes from our Ignite and CBD lines, we’re pioneering a brand new category” said John Timar, Kill Cliff CEO, in a statement. “Demand for this product is through the roof and we’re happy to be the first mover to supply it.”
John Brenkus, Kill Cliff CMO, added: “This is absolutely one of the clearest value propositions for the consumers. Enjoy all the benefits of caffeine smoothed over with CBD. It’ll go down as one of the best duos ever, right up there with Pippen and Jordan, Kobe and Shaq and peanut butter and jelly. It’s the drink the world needs right now.”
The limited-edition Kill Cliff Octane Killer Cliffsicle is poised to close out a banner year, the company says. In 2021, Kill Cliff booked record sales, released two new beverages with Joe Rogan, created a drink and Esports Tournament with Israel Adesanya, signed a national CBD distribution deal and launched its own OTT network app Kill Cliff TV, the company notes. Kill Cliff also surpassed its goal of raising $1 million for The Navy SEAL Foundation, it adds.
Packed with 125 mg of caffeine and 125 mg of hemp extract, which yields 25 mg of CBD, the orange vanilla flavor Cliffsicle is available in packs of 12 for $69.