News

Red Bull Fuji Apple & Ginger joins permanent lineup

Mon, 31 Aug 2026 00:00:00 -0400

Red Bull announced that its Winter Edition Fuji Apple & Ginger, which launched in August, now will be a permanent addition to the Red Bull Editions lineup.

Olivia Rodrigo unveils new MOUNTAIN DEW Baja Blast at Taco Bell

Fri, 28 Aug 2026 00:00:00 -0400

Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.

SONIC unveils banana collection

Thu, 27 Aug 2026 00:00:00 -0400

Inspired by one of the biggest flavor trends of the year, SONIC announced it is turning the banana craze into a craveable lineup of nostalgic sweets and innovative new sips, led by the return of the fan-favorite Banana Pudding Shake.

USANA unveils protein, creatine and electrolyte drink mix

Wed, 26 Aug 2026 12:00:00 -0400

USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.

SUNNYD unveils mystery beverage

Wed, 26 Aug 2026 00:00:00 -0400

This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says.

Dutch Bros brings back fall favorites, debuts autumn addition

Wed, 26 Aug 2026 00:00:00 -0400

Dutch Bros announced the highly anticipated return of the Caramel Pumpkin Brûlée and Cookie Butter, as well as the debut of the new Autumn Berry.

Beverages becoming growth drivers for restaurants

Tue, 25 Aug 2026 09:00:00 -0400

Beverages are becoming one of the most dynamic and innovative growth drivers in the restaurant industry, according to the National Restaurant Association 2026 Restaurant Beverage Trends report.

SONIC debuts ‘Hotumn’ drink lineup

Tue, 25 Aug 2026 00:00:00 -0400

SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but physically still in August, the company says.

Mountain Dew, Trolli announce Mango Pineapple Punch release

Mon, 24 Aug 2026 09:00:00 -0400

Mountain Dew and Trolli announced they are tapping into fan demand for fruit-forward heat and tropical-meets-spicy flavors with a new, limited-edition beverage: Mountain Dew x Trolli Mango Pineapple Punch.

Sazerac enters the soju category with launch of DALHO

Wed, 19 Aug 2026 00:00:00 -0400

Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category.

Fireball Cinnamon Whisky introduces Torch'd Vanilla

Tue, 18 Aug 2026 00:00:00 -0400

Fireball Cinnamon Whisky unveiled its limited-edition Fireball Torch'd Vanilla, which blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice.

McDonald’s expanding specialty beverage lineup

Fri, 14 Aug 2026 12:00:00 -0400

McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink.

Shiner, Ella Langley launch album-inspired brew

Thu, 13 Aug 2026 11:49:09 -0400

Shiner has partnered with “Choosin’ Texas” singer Ella Langley for a collaboration brew named after the title track of Langley’s latest album.

Alani Nu brews up fall collection to accompany Witch’s Brew

Tue, 11 Aug 2026 16:00:17 -0400

Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla.

Ingredient companies expanding reach

Mon, 10 Aug 2026 00:00:00 -0400

Ingredient suppliers announced FEMA GRAS approvals and Prebiotic Verified certification.

7UP puts lime in the spotlight with refreshed identity

Mon, 10 Aug 2026 00:00:00 -0400

7UP, a brand of Frisco, Texas-based Keurig Dr Pepper, is redefining the billion dollar lemon-lime category with its first evolution in more than 15 years, with a lime-led reformulation at the center.

Smirnoff Ice earns GUINNESS WORLD RECORDS title

Fri, 07 Aug 2026 12:00:00 -0400

Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay.

BeatBox launches Xtreme Sour Black Cherry

Thu, 06 Aug 2026 00:00:00 -0400

BeatBox Beverages, Austin, Texas, introduced Xtreme Sour Black Cherry, a limited-time flavor created for consumers who crave unexpected taste experiences, it says.

Minute Maid Spiked expands lineup

Tue, 04 Aug 2026 08:30:00 -0400

Minute Maid Spiked is debuting the newest addition to its ready-to-drink alcohol lineup with Vodka Lemonade Iced Tea.

C4 launches Sparkling Protein

Thu, 30 Jul 2026 00:00:00 -0400

C4, Austin, Texas, a cornerstone of the Nutrabolt portfolio of performance brands, announced the launch of C4 Sparkling Protein, a caffeine-free, ready-to-drink beverage that brings a new experience to the protein category.

Nestlé and Platinum Equity to create joint venture

Wed, 29 Jul 2026 11:00:00 -0400

Nestlé and Platinum Equity announce a plan to create Peranel, a 50:50 joint venture for Nestlé’s waters and premium beverages business, designed to establish a dedicated player with strengthened focus to drive growth in a dynamic category

Smirnoff Ice to make GUINNESS WORLD RECORDS attempt

Mon, 27 Jul 2026 12:00:00 -0400

America’s 250th celebration is not over yet, and Smirnoff Ice is keeping the party going in the most summer-ready way possible: with Red, White & Berry, hot dogs and a shot at history.

7-Eleven introduces 7-Select Soda

Mon, 27 Jul 2026 00:00:00 -0400

7-Eleven Inc. unveiled its latest innovation to join the 7-Select beverage portfolio: 7-Select Soda, exclusively available at participating 7-Eleven, Speedway and Stripes stores nationwide.

Coors Light, Cheez-It collaborate on beer cheese-flavored crackers

Fri, 24 Jul 2026 12:06:20 -0400

Each cracker delivers the taste of creamy beer cheese and is baked with 100% real cheese, offering a tangy sauce profile with toasted spices.

Sauvy B combines Sauvignon Blanc spritz with electrolytes

Fri, 24 Jul 2026 12:00:00 -0400

Joel Gott Wines announced the launch of Sauvy B, a new Sauvignon Blanc spritz with electrolytes that brings together wine, spritz culture and functional refreshment in one ready-to-drink can.

Suja Organic declares Lettuce Amnesty

Thu, 23 Jul 2026 14:00:00 -0400

To alleviate fear (and give Americans the fruit and veggie nutrients they need), Suja Organic is declaring Lettuce Amnesty: consumers can crush their produce needs with Suja Organic’s nutrient-dense green juices.

CELSIUS expands seasonal offerings with SPRITZ VIBE Summer Edition

Thu, 23 Jul 2026 00:00:00 -0400

CELSIUS announced the launch of SPRITZ VIBE Summer Edition, a limited-edition Sparkling Limoncello Twist flavor that expands the brand’s seasonal innovation strategy and brings a new summer expression to the CELSIUS VIBE portfolio.

Gatorade study reveals disparities in women's hydration, nutrition

Wed, 22 Jul 2026 13:40:24 -0400

The Gatorade Sports Science Institute (GSSI), Gatorade’s research arm with four decades of experience in hydration, nutrition, and human performance, presented the findings from its first “Body of Science” study.

Consumers want drink to feel ‘worth it,’ study says

Tue, 21 Jul 2026 08:00:00 -0400

Reach3 Insights found that consumers evaluate beverages on far more than taste, considering factors such as function, wellness, convenience, ingredients and the role a drink plays in a particular moment.

Fireball drops Fireball Sneaks, Stash Flask

Fri, 17 Jul 2026 00:00:00 -0400

Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.