News

BeatBox drops Coconut Breeze flavor

Tue, 09 Jun 2026 14:00:00 -0400

BeatBox Beverages is bringing vacation mode just in time for summer with the nationwide launch of Coconut Breeze, a new limited-time-only flavor that delivers a tropical-inspired escape, it says.

Cuervo Tequila launching new canned cocktails

Fri, 05 Jun 2026 10:00:00 -0400

Cuervo announced the launch of new Cuervo Canned Cocktails. Featuring four flavors, the cocktails are available in eight-can variety packs and single-flavor four-packs.

Dirty sodas’ popularity continues to grow, Torani research shows

Wed, 03 Jun 2026 14:00:00 -0400

Torani data reveals dirty soda is redefining America’s next build-your-own beverage era.

Pineapple joins Slice Soda lineup

Wed, 03 Jun 2026 10:00:00 -0400

Slice Soda, a brand Suja Life Inc., Oceanside, Calif., announced the newest addition to its fizzy family of flavors: Pineapple, which is available at Albertsons locations nationwide.

Liquid I.V. swings into summer with ‘Spider-Man: Brand New Day’ partnership

Mon, 01 Jun 2026 17:54:41 -0400

By turning ordinary water into extraordinary hydration, Liquid I.V. mimics Peter Parker’s journey in “Spider-Man: Brand New Day” as Spider-Man navigates a new chapter in his life, the company says.

BODYARMOR Sports Drink expands with FIT line

Mon, 01 Jun 2026 11:30:00 -0400

BODYARMOR Sports Drink, a brand of The Coca‑Cola Co., unveiled BODYARMOR FIT, a new sparkling sports drink that brings modern hydration to everyday moments.

C4 Energy unveils summer lineup

Fri, 29 May 2026 12:30:00 -0400

Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.

Saratoga Spring Water introduces sparkling line

Fri, 29 May 2026 10:30:00 -0400

Saratoga Spring Water, a brand of Primo Brands, announced the launch of Saratoga Collection, a new line of flavored sparkling waters.

5-hour ENERGY launches limited-edition frozen treat flavors

Wed, 27 May 2026 13:35:49 -0400

The new lineup channels classic summertime memories, the brand says, from juicy, mouth-watering ice cream truck favorites to tangy freezer-pop staples.

Contraction continues to hit spirits, wine markets

Thu, 21 May 2026 15:30:00 -0400

The U.S. beverage alcohol industry remains in a continued contraction across core spirits and wine, according to first quarter SipSource data from Wine & Spirits Wholesalers of America (WSWA).

IBWA, NEBWA open registration for conference, trade show

Wed, 20 May 2026 17:00:00 -0400

The International Bottled Water Association (IBWA) and the Northeast Bottled Water Association (NEBWA) announced that registration is officially open for the joint 2026 Conference & Trade Show.

OLIPOP, Space Camp Wellness collab on soda-inspired lip balms

Wed, 20 May 2026 10:20:00 -0400

Beauty brand Space Camp Wellness recently collaborated with OLIPOP for a set of four soda-inspired lip balms: Cream Soda, Vintage Cola, Shirley Temple and Crisp Apple.

Unwell Beverages celebrates summer with launch Red, White and Blueberry

Wed, 20 May 2026 09:59:57 -0400

The energy beverage features a bold blueberry and lemon flavor with added benefits.

Blue Run Spirits, Indianapolis Motor Speedway release collector’s bottle

Tue, 19 May 2026 12:00:00 -0400

Blue Run Spirits announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye Bourbon Whiskey in collaboration with the iconic Indianapolis Motor Speedway (IMS).

Welch’s launches limited-edition Sparkling Blueberry

Mon, 18 May 2026 14:50:00 -0400

Welch’s introduced a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a new addition to its seasonal Sparkling lineup inspired by America’s 250th anniversary.

Sommer Ray releases Tempted, a Dirty Shirley beverage

Thu, 14 May 2026 13:48:26 -0400

With Gopuff, Tempted is on a platform its audience already uses, the brand notes.

Sazerac acquires equity stake with SIPMARGS

Wed, 13 May 2026 12:00:00 -0400

Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling Margarita brand backed by Alix Earle and Palm Tree Crew, among other notable names.

The Wonderful Co., Southern Glazer’s expand wine distribution agreement

Wed, 13 May 2026 07:00:00 -0400

The Wonderful Co.’s wine business announced the expansion of its long-standing relationship with Southern Glazer’s Wine & Spirits, marking a significant step forward in its national distribution strategy.

RYZE launches 3 new lattes nationwide

Tue, 12 May 2026 16:03:01 -0400

With these new additions, RYZE now offers a lineup of feel-better lattes that span from everyday staples to more distinctive, trend-forward flavors, catering to every taste and preference, the brand adds.

NoBiggie delivers new solution for kid’s drink market

Tue, 12 May 2026 13:00:00 -0400

NoBiggie debuted a collection of juicy sparkling drinks for kids, made with real fruit juices and purées.

Other Half Brewing, Junior’s Restaurant and Bakery announce collab

Mon, 11 May 2026 12:30:00 -0400

Brooklyn establishments Junior’s Restaurant and Other Half Brewing have partnered on a line of four limited-edition dessert-inspired beer styles.

Ingredient suppliers unveil masking technology, study results

Mon, 11 May 2026 06:45:05 -0400

Ingredient suppliers have announced new technology to support protein masking as well as clinical study results.

poppi, Love Island USA launch Punch Pop

Thu, 07 May 2026 15:08:11 -0400

Punch Pop is poppi’s twist on a classic fruit punch, featuring notes of apple, orange, lemon and cherry juice.

Slice enters dirty soda market

Wed, 06 May 2026 08:30:00 -0400

Slice Soda, a brand of Suja Life, is shaking up the better-for-you soda category with the launch of its newest innovation: Dirty Soda.

Monster Energy celebrates America’s 250th with summer pack, new flavors

Mon, 04 May 2026 10:15:00 -0400

Monster Energy, Corona, Calif., is kicking off summer with bold new flavors, iconic designs, and a lineup built to bring people together as the nation celebrates America’s 250th anniversary this Fourth of July, it says.

Dutch Bros unveils new Myst Energy Refreshers

Fri, 01 May 2026 12:22:00 -0400

Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada.

Brown‑Forman, Pernod Ricard terminate merger discussions

Thu, 30 Apr 2026 10:35:00 -0400

Brown‑Forman Corp., Louisville, Ky., announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms.

RNDC provides update on strategic transactions

Wed, 29 Apr 2026 16:00:00 -0400

Republic National Distributing Co. (RNDC) provided an update on a series of strategic transactions currently underway across its footprint as part of its ongoing evaluation of its business and market alignment.

Sazerac announces partnership, investment in 818 Tequila

Wed, 29 Apr 2026 09:17:00 -0400

Sazerac announced a strategic partnership and financial investment in 818 Tequila, the award-winning tequila brand founded by Kendall Jenner, as well as an exclusive U.S. sales and distribution relationship.

McDonald's unveils lineup of Refreshers, Crafted Sodas

Tue, 28 Apr 2026 14:31:00 -0400

McDonald's USA, Chicago, announced it is building on consumers’ special connection to iconic drinks like Sprite, Diet Coke and Hi-C Orange with the launch of six new specialty drinks — three new Refreshers and three crafted sodas coming to restaurants nationwide, beginning May 6.