News

Matchi launches Protein Matcha Lattes

Tue, 22 Sep 2026 00:00:00 -0400

Matchi Global LLC, Alexandria, Va., announced the launch of Matchi, a new line of canned protein matcha lattes.

Faygo brings back fan-favorites soft drinks for fall

Mon, 21 Sep 2026 10:30:00 -0400

Faygo announced its bringing back two fan-favorite apple flavors for fall: Jolly Green Apple and Candy Apple.

Coffee tops beverage charts again, specialty coffee hits new high

Fri, 18 Sep 2026 00:00:00 -0400

The 2026 National Coffee Data Trends (NCDT) Fall Report, conducted by Dig Insights on behalf of the National Coffee Association in June, finds that overall past-day coffee consumption remains steady at 66% of American adults, with out-of-home coffee consumption nearing pre-pandemic levels and specialty coffee consumption at a new record high.

GHOST, A&W Root Beer reimagine energy with new root beer flavor

Tue, 15 Sep 2026 00:00:00 -0400

GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.

Southern Glazer’s report names growth opportunities

Fri, 11 Sep 2026 08:00:00 -0400

Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging.

OLIPOP releases limited-edition flavor

Thu, 10 Sep 2026 15:00:00 -0400

OLIPOP launched a new, limited-edition flavor: Caramel Apple, inspired by one of the season’s most iconic treats.

BUM Energy teams up with country star Ella Langley

Thu, 10 Sep 2026 12:00:00 -0400

BUM Energy announced a limited-edition collaboration with breakout country music star Ella Langley.

Skrewball introduces Peanut Butter & Strawberry Jelly Flavored Whiskey

Tue, 08 Sep 2026 08:30:00 -0400

Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018.

Culture Pop Soda launches Sparkling Apple

Tue, 08 Sep 2026 00:00:00 -0400

Culture Pop Soda is welcoming fall with the launch of its limited-edition Sparkling Apple.

Bardstown Bourbon Co. reveals 2026 annual releases

Tue, 01 Sep 2026 17:00:00 -0400

Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways.

Pepsi Prebiotic Cola, Drybar team up for ‘getting-ready’ refresh

Tue, 01 Sep 2026 00:00:00 -0400

Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.

Red Bull Fuji Apple & Ginger joins permanent lineup

Mon, 31 Aug 2026 00:00:00 -0400

Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup.

Olivia Rodrigo unveils new MOUNTAIN DEW Baja Blast at Taco Bell

Fri, 28 Aug 2026 00:00:00 -0400

Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.

SONIC unveils banana collection

Thu, 27 Aug 2026 00:00:00 -0400

Inspired by one of the biggest flavor trends of the year, SONIC announced it is turning the banana craze into a craveable lineup of nostalgic sweets and innovative new sips, led by the return of the fan-favorite Banana Pudding Shake.

USANA unveils protein, creatine and electrolyte drink mix

Wed, 26 Aug 2026 12:00:00 -0400

USANA Health Sciences launched Clear Protein + Creatine Mix, bringing clear whey protein isolate, micronized creatine monohydrate and electrolytes into one 50-calorie drink.

SUNNYD unveils mystery beverage

Wed, 26 Aug 2026 00:00:00 -0400

This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says.

Dutch Bros brings back fall favorites, debuts autumn addition

Wed, 26 Aug 2026 00:00:00 -0400

Dutch Bros announced the highly anticipated return of the Caramel Pumpkin Brûlée and Cookie Butter, as well as the debut of the new Autumn Berry.

Beverages becoming growth drivers for restaurants

Tue, 25 Aug 2026 09:00:00 -0400

Beverages are becoming one of the most dynamic and innovative growth drivers in the restaurant industry, according to the National Restaurant Association 2026 Restaurant Beverage Trends report.

SONIC debuts ‘Hotumn’ drink lineup

Tue, 25 Aug 2026 00:00:00 -0400

SONIC is embracing the annual rush to declare fall’s arrival with Hotumn, a limited-time lineup of autumn-inspired beverages made for people who are mentally in fall but physically still in August, the company says.

Mountain Dew, Trolli announce Mango Pineapple Punch release

Mon, 24 Aug 2026 09:00:00 -0400

Mountain Dew and Trolli announced they are tapping into fan demand for fruit-forward heat and tropical-meets-spicy flavors with a new, limited-edition beverage: Mountain Dew x Trolli Mango Pineapple Punch.

Sazerac enters the soju category with launch of DALHO

Wed, 19 Aug 2026 00:00:00 -0400

Sazerac Co., Louisville, Ky., announced the launch of DALHO Soju in the United States, expanding its global portfolio with its first entry into the fast-growing soju category.

Fireball Cinnamon Whisky introduces Torch'd Vanilla

Tue, 18 Aug 2026 00:00:00 -0400

Fireball Cinnamon Whisky unveiled its limited-edition Fireball Torch'd Vanilla, which blends rich vanilla, toasted marshmallow, smoky oak and warm baking spice.

McDonald’s expanding specialty beverage lineup

Fri, 14 Aug 2026 12:00:00 -0400

McDonald’s USA is entering the world of energy with a Red Bull Dragonberry Energizer drink.

Shiner, Ella Langley launch album-inspired brew

Thu, 13 Aug 2026 11:49:09 -0400

Shiner has partnered with “Choosin’ Texas” singer Ella Langley for a collaboration brew named after the title track of Langley’s latest album.

Alani Nu brews up fall collection to accompany Witch’s Brew

Tue, 11 Aug 2026 16:00:17 -0400

Not only is Witch’s Brew making its return for the season, but Alani announced two new energy drink flavors for a fall collection: Ruby Apple and Voodoo Vanilla.

Ingredient companies expanding reach

Mon, 10 Aug 2026 00:00:00 -0400

Ingredient suppliers announced FEMA GRAS approvals and Prebiotic Verified certification.

7UP puts lime in the spotlight with refreshed identity

Mon, 10 Aug 2026 00:00:00 -0400

7UP, a brand of Frisco, Texas-based Keurig Dr Pepper, is redefining the billion dollar lemon-lime category with its first evolution in more than 15 years, with a lime-led reformulation at the center.

Smirnoff Ice earns GUINNESS WORLD RECORDS title

Fri, 07 Aug 2026 12:00:00 -0400

Smirnoff Ice just officially earned the GUINNESS WORLD RECORDS title for the Largest Display of Hot Dogs in Put-in-Bay.

BeatBox launches Xtreme Sour Black Cherry

Thu, 06 Aug 2026 00:00:00 -0400

BeatBox Beverages, Austin, Texas, introduced Xtreme Sour Black Cherry, a limited-time flavor created for consumers who crave unexpected taste experiences, it says.

Minute Maid Spiked expands lineup

Tue, 04 Aug 2026 08:30:00 -0400

Minute Maid Spiked is debuting the newest addition to its ready-to-drink alcohol lineup with Vodka Lemonade Iced Tea.