News

The Beverage Forum returns for 31st edition

Fri, 03 Apr 2026 13:00:00 -0400

The Beverage Forum, the beverage industry's premier executive conference, will return April 28-29 at the Westdrift Manhattan Beach in Manhattan Beach, Calif., bringing together top-tier industry leaders including founders, retailers, suppliers and investors driving the next era of beverage innovation.

Saint James Iced Tea, tarte cosmetics announced collaboration

Fri, 03 Apr 2026 07:00:00 -0400

tarte cosmetics and Saint James Iced Tea announced a limited-edition collaboration. Blending beauty and beverage, this partnership brings together two fan favorites wrapped in exclusive, co-branded packaging.

Coca-Cola unites foodservice partners in latest campaign

Thu, 02 Apr 2026 13:00:00 -0400

Coca-Cola is debuting its new U.S. campaign, “And a Coke,” built on a the cultural norm that nothing completes a meal like a Coke, the company says.

GALLO completes acquisition of Four Roses Bourbon

Thu, 02 Apr 2026 11:20:00 -0400

GALLO has finalized an agreement with Kirin Holdings to acquire Four Roses Bourbon, bringing the American bourbon brand back under U.S. family ownership for the first time in 83 years.

US spirits exports decline 3.8% in 2025

Wed, 01 Apr 2026 14:00:00 -0400

U.S. spirits exports declined 3.8% in 2025 to $2.37 billion, reflecting the impact of ongoing trade friction, retaliatory actions and broader economic headwinds, according to the 2025 American Spirits Exports Report released by the Distilled Spirits Council of the United States (DISCUS).

The world’s largest BuzzBallz makes its debut

Wed, 01 Apr 2026 00:00:00 -0400

BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.

Mike’s Hard Lemonade launches Mike’s Dirty Lemonade, new platform

Tue, 31 Mar 2026 13:00:00 -0400

Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.

Mr. Pibb, Scottie Pippen team up for new campaign

Fri, 27 Mar 2026 09:38:36 -0400

Mr. Pibb, a brand of Atlanta-based The Coca-Cola Co., has teamed up with basketball Hall of Famer Scottie Pippen for a new campaign that challenges perceptions and celebrates individuality, the brand says.

Oskar Blues unveils Dale’s mix pack, limited-release beer

Thu, 26 Mar 2026 16:00:00 -0400

Oskar Blues is expanding its portfolio with two new offerings: Dale’s IPA Mix Pack and Neon Rodeo Slightly Sour.

Chobani expands La Colombe plant in West Michigan

Wed, 25 Mar 2026 16:46:57 -0400

Chobani’s brand La Colombe is making a significant investment in West Michigan with a multi-phase expansion of its plant in Norton Shores.

Molson Coors acquires Atomic Brands, Monaco Cocktails

Mon, 23 Mar 2026 16:00:00 -0400

Molson Coors Beverage Co., Chicago, announced the acquisition of Atomic Brands Inc., maker of Monaco Cocktails, a ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging.

Athletic Brewing Co., Arsenal team up to launch Clock End Brew

Mon, 23 Mar 2026 00:00:00 -0400

Athletic Brewing Co., Milford Conn., and San Diego, unveiled Clock End, a UK-exclusive non-alcohol red brew launched in collaboration with Arsenal.

Sazerac acquires Dirty Shirley

Fri, 20 Mar 2026 11:42:00 -0400

Sazerac, Louisville, Ky., announced its acquisition of Dirty Shirley, a ready-to-drink cocktail brand known for its vodka-spiked take on the classic Shirley Temple.

ICEE, PEEPS reunite to bring PEEPS Marshmallow-Flavored ICEE

Thu, 19 Mar 2026 16:46:00 -0400

Back by popular demand, The ICEE Co., and Just Born Inc., the makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.

Breakthru Beverage Group announces entry into hemp-derived THC category

Thu, 19 Mar 2026 12:00:00 -0400

Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and Canada, announced its entry into the hemp-derived THC beverage category, launching first in Minnesota with additional markets to follow in the coming weeks.

Death Wish Coffee to release Daredevil-inspired collector’s box

Thu, 19 Mar 2026 09:10:00 -0400

Death Wish Coffee Co. announced the release of a limited-edition collector’s box inspired by Season 2 of Marvel Television’s “Daredevil: Born Again,” streaming March 24 on Disney+.

Beer Girl founder heads to ABC's ‘Shark Tank’

Wed, 18 Mar 2026 10:30:00 -0400

Beer Girl, Laguna Beach, Calif.-based, announced that co-founder Caroline Foulk will appear on ABC's Emmy Award-winning show “Shark Tank.”

Announcing the 2026 Recipient of the Steve Fairfield Memorial Award

Tue, 17 Mar 2026 07:00:00 -0400

The annual award, presented at Global Pouch Forum, celebrates flexible packaging innovation.

Austin Eastciders rolls out Giddy Up

Wed, 11 Mar 2026 11:10:20 -0400

Giddy Up is not an extension of Austin Eastciders’ cider line. It’s an entirely new product for a different moment, the brand states.

Simply Spiked unveils Simply Spiked Bolder

Tue, 10 Mar 2026 16:25:00 -0400

Simply Spiked, a brand of Molson Coors Beverage Co., Chicago, is expanding its portfolio with the launch of Simply Spiked Bolder.

7 Brew brews new ready-to-drink coffees

Tue, 10 Mar 2026 13:19:37 -0400

The RTD coffee is available in three of the 7 Brew’s top-performing flavors: Blondie, Brunette Brownie and Banana Bread

Ingredient suppliers announce new facilities, strategies

Tue, 10 Mar 2026 00:00:00 -0400

Ingredient suppliers are opening new facilities and announcing updated sustainability strategies to drive future of market.

poppi partners with Bubble Skincare, launches lip products

Mon, 09 Mar 2026 11:33:58 -0400

The limited-edition collection features three soda-inspired lip products.

Gatorade launches Gatorade Lower Sugar

Thu, 05 Mar 2026 12:00:00 -0500

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

Spindrift enters tea category

Tue, 03 Mar 2026 16:00:00 -0500

Spindrift Beverage Co., Newton, Mass., announced the launch of Spindrift Tea, a line of non-carbonated iced teas made with real brewed tea and real squeezed fruit.

Brown-Forman, Pabst Brewing to conclude flavored malt beverage partnership

Mon, 02 Mar 2026 15:00:00 -0500

Brown-Forman Corp., Louisville, Ky., and Pabst Brewing Co. announced a mutual agreement to conclude their partnership related to flavored malt beverages (FMBs) within the United States.

Tilray Brands acquires BrewDog

Mon, 02 Mar 2026 13:00:00 -0500

Tilray Brands Inc., New York, and London, completed the acquisition of certain highly strategic assets of BrewDog’s global platform, including the global brand and related intellectual property, the U.K. brewing operations and 11 strategic brewpubs in the United Kingdom and Ireland, for a total consideration of £33 million.

Alani Nu launches limited-edition Lime Slush

Fri, 27 Feb 2026 13:55:11 -0500

Lime Slush is designed to help retailers keep the energy set productive by driving trial and repeat purchase, with a clear focus on shoppable placement and excellent in-store execution, the company notes.

Lipton Hard Iced Tea launches Zero Sugar lineup

Thu, 26 Feb 2026 11:55:00 -0500

Lipton Hard Iced Tea, Rochester, N.Y., is expanding its portfolio with the launch of Lipton Hard Iced Tea Zero Sugar, a 95-calorie, zero-sugar offering that taps into growing consumer demand for lighter, lower-calorie beverage alcohol options.

Capri Sun brings back Moon Punch for Blood Moon

Wed, 25 Feb 2026 13:00:00 -0500

In celebration of the Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in 50 years, Capri Sun is marking the moment with the return of this fan-favorite flavor.