News

Gatorade study reveals disparities in women's hydration, nutrition

Wed, 22 Jul 2026 13:40:24 -0400

The Gatorade Sports Science Institute (GSSI), Gatorade’s research arm with four decades of experience in hydration, nutrition, and human performance, presented the findings from its first “Body of Science” study.

Consumers want drink to feel ‘worth it,’ study says

Tue, 21 Jul 2026 08:00:00 -0400

Reach3 Insights found that consumers evaluate beverages on far more than taste, considering factors such as function, wellness, convenience, ingredients and the role a drink plays in a particular moment.

Fireball drops Fireball Sneaks, Stash Flask

Fri, 17 Jul 2026 00:00:00 -0400

Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.

Jones Soda expands Craft Soda Zero Sugar Lineup in Canada

Thu, 16 Jul 2026 00:00:00 -0400

Jones Soda Co. announced the introduction of its Zero Sugar Craft Soda lineup at Western Canada Club Stores.

Kacey Musgraves, Stanley 1913 saddle up for Western-inspired collection

Wed, 15 Jul 2026 14:10:10 -0400

The collection captures the rugged spirit of the frontier with a vintage Western flare, with pieces influenced by rodeo culture and Musgraves’ album. It serves as a continuation of the album itself, the brand says.

GORGIE launches strategic investor campaign featuring Alix Earle, Jon Bon Jovi

Tue, 14 Jul 2026 13:22:15 -0400

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds.

Jones Soda announces the return of limited-edition Crayola pack

Tue, 14 Jul 2026 00:00:00 -0400

Jones Soda Co., Seattle, announced the return of its collaboration with Crayola through a limited-edition Crayola x Jones Soda Six-Pack launching during the back-to-school summer season.

New ingredient approvals, certifications announced

Fri, 10 Jul 2026 00:00:00 -0400

Ingredient suppliers announced FEMA GRAS approvals and Prebiotic Verified certification.

poppi swings into summer with Spider-Man inspired packaging

Wed, 08 Jul 2026 12:36:16 -0400

The limited-edition collaboration is available at retailers such as Walmart, Target and Kroger.

BuzzBallz unveils Tropic Tang flavor, ‘Twangy Chapz’ contest

Wed, 08 Jul 2026 00:00:00 -0400

To celebrate the launch of Tropic Tang, BuzzBallz is saddling up with Twangy Chapz. The Twangy Chapz feature orange faux suede with matching fringe and yellow accents, a handcrafted pop-tab belt buckle, and built-in side saddles capable of holding up to six Tropic Tang BuzzBallz.

Quaker Oats introduces Quaker Oat Shake & Go

Tue, 07 Jul 2026 09:45:00 -0400

Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.

Sprite launches campaign reimagining hip-hop’s most impactful songs

Fri, 26 Jun 2026 08:00:00 -0400

Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community.

Sazerac unveils three new ready-to-drink cocktail brands

Wed, 24 Jun 2026 11:10:00 -0400

Sazerac Co., Louisville, Ky., announced the national launch of three new ready-to-drink (RTD) cocktail brands, demonstrating the company’s continued investment in one of beverage alcohol’s fastest-growing categories.

Mountain Dew releases commemorative can bundle

Tue, 23 Jun 2026 12:30:00 -0400

In celebration of the brand’s legacy, Mountain Dew is announcing a limited-edition commemorative can bundle for purchase for a limited time on TikTok Shop.

Leading beverage companies roll out ingredient transparency infrastructure

Mon, 22 Jun 2026 15:00:00 -0400

America’s leading beverage companies, including The Coca-Cola Co., Keurig Dr Pepper and PepsiCo, announced the nationwide expansion of a shared digital ingredient transparency infrastructure, American Beverage explains.

Brewers Association, American Cider Association announce co-location event

Fri, 19 Jun 2026 10:00:00 -0400

The Brewers Association (BA) and the American Cider Association (ACA) announced that CiderCon and the Craft Brewers Conference & BrewExpo America (CBC) will co-locate in San Antonio, Texas, April 5-7, 2027.

oHy adds 2 hydrogen water flavors nationwide

Wed, 17 Jun 2026 09:00:00 -0400

oHy, Grand Rapids, Mich., announced the nationwide launch of two new flavors: Blackberry and Pineapple.

Alani Nu, Becky G partner on new energy drink

Tue, 16 Jun 2026 08:45:00 -0400

Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy.

Anheuser-Busch invests $20 million in hometown facilities

Mon, 15 Jun 2026 13:52:10 -0400

Anheuser-Busch announced a $20 million investment in its operations in St. Louis and Arnold, Mo. The investment aims to upgrade brewery and packaging equipment to fuel production of Michelob ULTRA.

SUNNYD brings the red, white and blue to summer

Fri, 12 Jun 2026 12:00:00 -0400

SUNNYD is celebrating the season with the launch of its limited-edition USA Celebration Packs, available nationwide for a limited time this summer.

New studies, facilities excite ingredient community

Thu, 11 Jun 2026 00:00:00 -0400

Ingredient suppliers announced clinical study results as well as manufacturing facility expansions.

BeatBox drops Coconut Breeze flavor

Tue, 09 Jun 2026 14:00:00 -0400

BeatBox Beverages is bringing vacation mode just in time for summer with the nationwide launch of Coconut Breeze, a new limited-time-only flavor that delivers a tropical-inspired escape, it says.

Cuervo Tequila launching new canned cocktails

Fri, 05 Jun 2026 10:00:00 -0400

Cuervo announced the launch of new Cuervo Canned Cocktails. Featuring four flavors, the cocktails are available in eight-can variety packs and single-flavor four-packs.

Dirty sodas’ popularity continues to grow, Torani research shows

Wed, 03 Jun 2026 14:00:00 -0400

Torani data reveals dirty soda is redefining America’s next build-your-own beverage era.

Pineapple joins Slice Soda lineup

Wed, 03 Jun 2026 10:00:00 -0400

Slice Soda, a brand Suja Life Inc., Oceanside, Calif., announced the newest addition to its fizzy family of flavors: Pineapple, which is available at Albertsons locations nationwide.

Liquid I.V. swings into summer with ‘Spider-Man: Brand New Day’ partnership

Mon, 01 Jun 2026 17:54:41 -0400

By turning ordinary water into extraordinary hydration, Liquid I.V. mimics Peter Parker’s journey in “Spider-Man: Brand New Day” as Spider-Man navigates a new chapter in his life, the company says.

BODYARMOR Sports Drink expands with FIT line

Mon, 01 Jun 2026 11:30:00 -0400

BODYARMOR Sports Drink, a brand of The Coca‑Cola Co., unveiled BODYARMOR FIT, a new sparkling sports drink that brings modern hydration to everyday moments.

C4 Energy unveils summer lineup

Fri, 29 May 2026 12:30:00 -0400

Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.

Saratoga Spring Water introduces sparkling line

Fri, 29 May 2026 10:30:00 -0400

Saratoga Spring Water, a brand of Primo Brands, announced the launch of Saratoga Collection, a new line of flavored sparkling waters.

5-hour ENERGY launches limited-edition frozen treat flavors

Wed, 27 May 2026 13:35:49 -0400

The new lineup channels classic summertime memories, the brand says, from juicy, mouth-watering ice cream truck favorites to tangy freezer-pop staples.