News

IBWA, NEBWA open registration for conference, trade show

Wed, 20 May 2026 17:00:00 -0400

The International Bottled Water Association (IBWA) and the Northeast Bottled Water Association (NEBWA) announced that registration is officially open for the joint 2026 Conference & Trade Show.

OLIPOP, Space Camp Wellness collab on soda-inspired lip balms

Wed, 20 May 2026 10:20:00 -0400

Beauty brand Space Camp Wellness recently collaborated with OLIPOP for a set of four soda-inspired lip balms: Cream Soda, Vintage Cola, Shirley Temple and Crisp Apple.

Unwell Beverages celebrates summer with launch Red, White and Blueberry

Wed, 20 May 2026 09:59:57 -0400

The energy beverage features a bold blueberry and lemon flavor with added benefits.

Blue Run Spirits, Indianapolis Motor Speedway release collector’s bottle

Tue, 19 May 2026 12:00:00 -0400

Blue Run Spirits announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye Bourbon Whiskey in collaboration with the iconic Indianapolis Motor Speedway (IMS).

Welch’s launches limited-edition Sparkling Blueberry

Mon, 18 May 2026 14:50:00 -0400

Welch’s introduced a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a new addition to its seasonal Sparkling lineup inspired by America’s 250th anniversary.

Sommer Ray releases Tempted, a Dirty Shirley beverage

Thu, 14 May 2026 13:48:26 -0400

With Gopuff, Tempted is on a platform its audience already uses, the brand notes.

Sazerac acquires equity stake with SIPMARGS

Wed, 13 May 2026 12:00:00 -0400

Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling Margarita brand backed by Alix Earle and Palm Tree Crew, among other notable names.

The Wonderful Co., Southern Glazer’s expand wine distribution agreement

Wed, 13 May 2026 07:00:00 -0400

The Wonderful Co.’s wine business announced the expansion of its long-standing relationship with Southern Glazer’s Wine & Spirits, marking a significant step forward in its national distribution strategy.

RYZE launches 3 new lattes nationwide

Tue, 12 May 2026 16:03:01 -0400

With these new additions, RYZE now offers a lineup of feel-better lattes that span from everyday staples to more distinctive, trend-forward flavors, catering to every taste and preference, the brand adds.

NoBiggie delivers new solution for kid’s drink market

Tue, 12 May 2026 13:00:00 -0400

NoBiggie debuted a collection of juicy sparkling drinks for kids, made with real fruit juices and purées.

Other Half Brewing, Junior’s Restaurant and Bakery announce collab

Mon, 11 May 2026 12:30:00 -0400

Brooklyn establishments Junior’s Restaurant and Other Half Brewing have partnered on a line of four limited-edition dessert-inspired beer styles.

Ingredient suppliers unveil masking technology, study results

Mon, 11 May 2026 06:45:05 -0400

Ingredient suppliers have announced new technology to support protein masking as well as clinical study results.

poppi, Love Island USA launch Punch Pop

Thu, 07 May 2026 15:08:11 -0400

Punch Pop is poppi’s twist on a classic fruit punch, featuring notes of apple, orange, lemon and cherry juice.

Slice enters dirty soda market

Wed, 06 May 2026 08:30:00 -0400

Slice Soda, a brand of Suja Life, is shaking up the better-for-you soda category with the launch of its newest innovation: Dirty Soda.

Monster Energy celebrates America’s 250th with summer pack, new flavors

Mon, 04 May 2026 10:15:00 -0400

Monster Energy, Corona, Calif., is kicking off summer with bold new flavors, iconic designs, and a lineup built to bring people together as the nation celebrates America’s 250th anniversary this Fourth of July, it says.

Dutch Bros unveils new Myst Energy Refreshers

Fri, 01 May 2026 12:22:00 -0400

Dutch Bros, Tempe, Ariz., unveiled its new summer lineup featuring a new drink category: Myst Energy Refreshers, as well as two returning seasonal sips, Dulce de Leche and Strawberry Colada.

Brown‑Forman, Pernod Ricard terminate merger discussions

Thu, 30 Apr 2026 10:35:00 -0400

Brown‑Forman Corp., Louisville, Ky., announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms.

RNDC provides update on strategic transactions

Wed, 29 Apr 2026 16:00:00 -0400

Republic National Distributing Co. (RNDC) provided an update on a series of strategic transactions currently underway across its footprint as part of its ongoing evaluation of its business and market alignment.

Sazerac announces partnership, investment in 818 Tequila

Wed, 29 Apr 2026 09:17:00 -0400

Sazerac announced a strategic partnership and financial investment in 818 Tequila, the award-winning tequila brand founded by Kendall Jenner, as well as an exclusive U.S. sales and distribution relationship.

McDonald's unveils lineup of Refreshers, Crafted Sodas

Tue, 28 Apr 2026 14:31:00 -0400

McDonald's USA, Chicago, announced it is building on consumers’ special connection to iconic drinks like Sprite, Diet Coke and Hi-C Orange with the launch of six new specialty drinks — three new Refreshers and three crafted sodas coming to restaurants nationwide, beginning May 6.

Fireball Whisky gives Teacher Appreciation Week new meaning

Mon, 27 Apr 2026 13:05:00 -0400

This Teacher Appreciation Week (May 4-8), Fireball Cinnamon Whisky, Louisville, Ky., is challenging consumers 21 and older to gift an educator from their past the Fireball Blazin’ Apple Flask.

Columbia, RNDC enter LOI for Pacific Northwest distribution rights

Mon, 27 Apr 2026 12:45:00 -0400

Columbia Distributing and Republic National Distributing Company (RNDC) announced that they have entered into a non-binding letter of intent outlining proposed terms for Columbia to acquire certain wine and spirits distribution rights in Oregon and Washington, along with an asset arrangement in Alaska that would support a potential expansion of its Pacific Northwest footprint.

Red Bull unveils Summer Edition flavor

Mon, 27 Apr 2026 09:00:00 -0400

Red Bull has announced this year’s Red Bull Summer Edition: Sudachi Lime. This limited-time offering is available with and without sugar at retailers nationwide while supplies last.

Blake's Hard Cider celebrates America's 250th anniversary with adventure giveaway

Thu, 23 Apr 2026 13:55:46 -0400

In addition to the patriotic packaging, Blake’s is celebrating with a nationwide sweepstakes aiming to fuel summer adventures.

PLEZi Hydration relaunches with Stephen and Ayesha Curry

Wed, 22 Apr 2026 16:34:12 -0400

PLEZi Hydration sets a new standard for sports hydration by real fruit juice flavor and elite performance benefits, the brand says.

American Beverage highlights 2026 recycling investments

Wed, 22 Apr 2026 09:00:00 -0400

This Earth Day, America’s beverage companies continue to improve recycling systems through the Every Bottle Back initiative, American Beverage says.

Miller Lite, Livvy Dunne partner to ‘spill the tea’, drop first-of-its-kind tea set

Tue, 21 Apr 2026 14:23:00 -0400

Miller Lite, a brand of Molson Coors Beverage Co., Chicago, and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

Capri Sun introduces electrolyte enhanced drink

Tue, 21 Apr 2026 08:25:00 -0400

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids.

Lagunitas, Pinter pair up to bring beers home

Mon, 20 Apr 2026 10:37:07 -0400

Through this partnership, which marks Pinter’s largest U.S. collaboration to date, fans can brew a Pinter-crafted take on a Lagunitas OG recipe at home, starting with Lil Sumpin’ Easy, reworked for the Pinter system.

Pabst Blue Ribbon, Grillo’s Pickles debut new Pickle Beer

Tue, 14 Apr 2026 13:00:00 -0400

Pabst Blue Ribbon, San Antonio, Texas, and Grillo's Pickles, Westwood, Mass., have joined forces to drop a limited-edition PBR x Grillo's Pickle Beer, transitioning Grillo's classic pickle from a garnish to the main event.