News

Keurig Dr Pepper reveals 2027 innovations at NACS Show

Tue, 13 Oct 2026 08:30:00 -0400

Keurig Dr Pepper (KDP), Frisco, Texas, unveiled a look at its 2027 beverage innovation pipeline at the 2026 National Association of Convenience Stores (NACS) Show.

Carbliss introduces 12% ABV Cocktail Collection

Tue, 13 Oct 2026 00:00:00 -0400

Carbliss is turning up the ABV with the launch of its all-new 12% ABV Cocktail Collection.

Natural color suppliers making moves

Mon, 12 Oct 2026 00:00:00 -0400

Natural colors suppliers break ground on facility expansion, seek U.S FDA approval.

Coca‑Cola teases new flavors, functional drinks at NACS

Tue, 06 Oct 2026 16:00:00 -0400

The Coca‑Cola Co. previewed portfolio innovations to help refresh, hydrate and recharge throughout the day at the 2026 NACS Show in Las Vegas.

Smirnoff Ice, Brittany Broski collaborate for Halloween bash

Tue, 06 Oct 2026 12:38:31 -0400

Together, the two are inviting consumers aged 21 and up to embrace the unexpected through original content, limited-edition merch and more surprises.

CELSIUS expands energy portfolio with Energy+ Hydration

Mon, 05 Oct 2026 12:00:00 -0400

Celsius announced CELSIUS Energy+ Hydration, a new energy drink that combines 200 mg of caffeine with 670 mg of combined electrolytes, and unveiled redesigned cans for ROCKSTAR Energy.

Keurig Dr Pepper names Russ Torres as CEO of future Global Coffee Co.

Mon, 05 Oct 2026 10:00:00 -0400

Keurig Dr Pepper Inc., Burlington, Mass. and Frisco, Texas, announced that its Board of Directors has named Russ Torres as CEO of the future Global Coffee Co.

OLIPOP debuts new seasonal flavor, chocolate collaboration

Fri, 02 Oct 2026 10:00:14 -0400

Pomegranate Sparkle will join OLIPOP’s Yeti holiday lineup for festive sipping, while the Compartés set was created to be the go-to gift for chocolate and soda lovers alike, the brand says.

Europeans spending less on alcohol, data finds

Thu, 01 Oct 2026 11:00:00 -0400

Drink sales increased by 2.9% across Europe's six biggest grocery markets last year, as shoppers continued to cut back on alcohol but paid more for a new generation of beverages competing for social occasions and catering to healthier lifestyles.

Java Monster launches Dubai Chocolate

Thu, 01 Oct 2026 00:00:00 -0400

Java Monster unveiled Dubai Chocolate, bringing the indulgent flavors of Dubai-style chocolate together with the bold attitude and energy of Monster.

FPA Opens 2027 Flexible Packaging Achievement Awards Competition

Tue, 29 Sep 2026 19:00:00 -0400

The annual awards recognize outstanding innovation in flexible packaging.

Toasts Not Tariffs Coalition issues statement on Canadian import ban

Tue, 29 Sep 2026 09:15:00 -0400

An import ban on certain Canadian products went into effect Sept. 29. Among the products included in the ban are certain beverage alcohol products of Canada.

Liquid I.V. launches newest limited-edition flavor

Tue, 29 Sep 2026 08:00:00 -0400

Liquid I.V. has launched its newest limited-edition flavor: Hydration Multiplier Blood Orange.

Red Bull Advent Calendar returns for 2026

Mon, 28 Sep 2026 09:30:00 -0400

Red Bull announced the Red Bull Advent Calendar for 2026, a limited time offering available beginning Sept. 28.

Halfday launches Crisp Apple Tea

Fri, 25 Sep 2026 14:45:00 -0400

Halfday, the better-for-you iced tea brand made with prebiotics, is expanding its flavors with Crisp Apple Tea, a seasonal brew that brings the whole apple orchard feeling into a can.

Milo’s Tea surpasses $1 billion in annual retail sales

Thu, 24 Sep 2026 17:00:00 -0400

Milo's Tea Co. Inc., Birmingham, Ala., announced it has surpassed $1 billion in annual retail sales, based on Circana data for 52 weeks ending Sept. 6 a milestone reached ahead of the company’s own projection of year-end 2027.

Shock Top, Spirit Halloween announce collaborations

Wed, 23 Sep 2026 11:00:00 -0400

Shock Top has teamed up with Spirit Halloween for a limited-edition collaboration: the all-new Shock Top Candy Corn Wheat Ale and a Wedgehead Costume.

C4 puts twist on energy with All Hopped Up

Wed, 23 Sep 2026 00:00:00 -0400

C4 Energy, part of the Nutrabolt portfolio of performance brands, has officially launched All Hopped Up, an energy drink inspired by the crisp taste of light beer with a splash of orange.

Matchi launches Protein Matcha Lattes

Tue, 22 Sep 2026 00:00:00 -0400

Matchi Global LLC, Alexandria, Va., announced the launch of Matchi, a new line of canned protein matcha lattes.

Faygo brings back fan-favorites soft drinks for fall

Mon, 21 Sep 2026 10:30:00 -0400

Faygo announced its bringing back two fan-favorite apple flavors for fall: Jolly Green Apple and Candy Apple.

Coffee tops beverage charts again, specialty coffee hits new high

Fri, 18 Sep 2026 00:00:00 -0400

The 2026 National Coffee Data Trends (NCDT) Fall Report, conducted by Dig Insights on behalf of the National Coffee Association in June, finds that overall past-day coffee consumption remains steady at 66% of American adults, with out-of-home coffee consumption nearing pre-pandemic levels and specialty coffee consumption at a new record high.

GHOST, A&W Root Beer reimagine energy with new root beer flavor

Tue, 15 Sep 2026 00:00:00 -0400

GHOST is shaking up the energy drink category with the launch of GHOST Energy x A&W Root Beer, a new flavor that pairs the taste of A&W with GHOST’s innovative approach to energy, it says.

Southern Glazer’s report names growth opportunities

Fri, 11 Sep 2026 08:00:00 -0400

Southern Glazer’s Wine & Spirits released its inaugural Raise the Bar: H2 2026 Edition, a new trends report from the company’s Commercial Intelligence team examining the forces reshaping beverage alcohol and where opportunities for growth are emerging.

OLIPOP releases limited-edition flavor

Thu, 10 Sep 2026 15:00:00 -0400

OLIPOP launched a new, limited-edition flavor: Caramel Apple, inspired by one of the season’s most iconic treats.

BUM Energy teams up with country star Ella Langley

Thu, 10 Sep 2026 12:00:00 -0400

BUM Energy announced a limited-edition collaboration with breakout country music star Ella Langley.

Skrewball introduces Peanut Butter & Strawberry Jelly Flavored Whiskey

Tue, 08 Sep 2026 08:30:00 -0400

Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since 2018.

Culture Pop Soda launches Sparkling Apple

Tue, 08 Sep 2026 00:00:00 -0400

Culture Pop Soda is welcoming fall with the launch of its limited-edition Sparkling Apple.

Bardstown Bourbon Co. reveals 2026 annual releases

Tue, 01 Sep 2026 17:00:00 -0400

Bardstown Bourbon Co. continues its pursuit of pushing the boundaries of bourbon with two limited fall releases that explore whiskey innovation in entirely different ways.

Pepsi Prebiotic Cola, Drybar team up for ‘getting-ready’ refresh

Tue, 01 Sep 2026 00:00:00 -0400

Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.

Red Bull Fuji Apple & Ginger joins permanent lineup

Mon, 31 Aug 2026 00:00:00 -0400

Red Bull announced that its Winter Edition Fuji Apple & Ginger now will be a permanent addition to the Red Bull Editions lineup.