News

Sprite launches campaign reimagining hip-hop’s most impactful songs

Fri, 26 Jun 2026 08:00:00 -0400

Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community.

Sazerac unveils three new ready-to-drink cocktail brands

Wed, 24 Jun 2026 11:10:00 -0400

Sazerac Co., Louisville, Ky., announced the national launch of three new ready-to-drink (RTD) cocktail brands, demonstrating the company’s continued investment in one of beverage alcohol’s fastest-growing categories.

Mountain Dew releases commemorative can bundle

Tue, 23 Jun 2026 12:30:00 -0400

In celebration of the brand’s legacy, Mountain Dew is announcing a limited-edition commemorative can bundle for purchase for a limited time on TikTok Shop.

Leading beverage companies roll out ingredient transparency infrastructure

Mon, 22 Jun 2026 15:00:00 -0400

America’s leading beverage companies, including The Coca-Cola Co., Keurig Dr Pepper and PepsiCo, announced the nationwide expansion of a shared digital ingredient transparency infrastructure, American Beverage explains.

Brewers Association, American Cider Association announce co-location event

Fri, 19 Jun 2026 10:00:00 -0400

The Brewers Association (BA) and the American Cider Association (ACA) announced that CiderCon and the Craft Brewers Conference & BrewExpo America (CBC) will co-locate in San Antonio, Texas, April 5-7, 2027.

oHy adds 2 hydrogen water flavors nationwide

Wed, 17 Jun 2026 09:00:00 -0400

oHy, Grand Rapids, Mich., announced the nationwide launch of two new flavors: Blackberry and Pineapple.

Alani Nu, Becky G partner on new energy drink

Tue, 16 Jun 2026 08:45:00 -0400

Lifestyle wellness brand Alani Nu announced the launch of its newest limited-edition energy drink: Purple Cotton Candy.

Anheuser-Busch invests $20 million in hometown facilities

Mon, 15 Jun 2026 13:52:10 -0400

Anheuser-Busch announced a $20 million investment in its operations in St. Louis and Arnold, Mo. The investment aims to upgrade brewery and packaging equipment to fuel production of Michelob ULTRA.

SUNNYD brings the red, white and blue to summer

Fri, 12 Jun 2026 12:00:00 -0400

SUNNYD is celebrating the season with the launch of its limited-edition USA Celebration Packs, available nationwide for a limited time this summer.

New studies, facilities excite ingredient community

Thu, 11 Jun 2026 00:00:00 -0400

Ingredient suppliers announced clinical study results as well as manufacturing facility expansions.

BeatBox drops Coconut Breeze flavor

Tue, 09 Jun 2026 14:00:00 -0400

BeatBox Beverages is bringing vacation mode just in time for summer with the nationwide launch of Coconut Breeze, a new limited-time-only flavor that delivers a tropical-inspired escape, it says.

Cuervo Tequila launching new canned cocktails

Fri, 05 Jun 2026 10:00:00 -0400

Cuervo announced the launch of new Cuervo Canned Cocktails. Featuring four flavors, the cocktails are available in eight-can variety packs and single-flavor four-packs.

Dirty sodas’ popularity continues to grow, Torani research shows

Wed, 03 Jun 2026 14:00:00 -0400

Torani data reveals dirty soda is redefining America’s next build-your-own beverage era.

Pineapple joins Slice Soda lineup

Wed, 03 Jun 2026 10:00:00 -0400

Slice Soda, a brand Suja Life Inc., Oceanside, Calif., announced the newest addition to its fizzy family of flavors: Pineapple, which is available at Albertsons locations nationwide.

Liquid I.V. swings into summer with ‘Spider-Man: Brand New Day’ partnership

Mon, 01 Jun 2026 17:54:41 -0400

By turning ordinary water into extraordinary hydration, Liquid I.V. mimics Peter Parker’s journey in “Spider-Man: Brand New Day” as Spider-Man navigates a new chapter in his life, the company says.

BODYARMOR Sports Drink expands with FIT line

Mon, 01 Jun 2026 11:30:00 -0400

BODYARMOR Sports Drink, a brand of The Coca‑Cola Co., unveiled BODYARMOR FIT, a new sparkling sports drink that brings modern hydration to everyday moments.

C4 Energy unveils summer lineup

Fri, 29 May 2026 12:30:00 -0400

Nutrabolt announced its 2026 summer flavor lineup led by the nationwide launch of C4 Performance Energy Pink Lemonade. Joining the lineup are two exclusive retailer launches: Hawaiian Punch Berry Blue Typhoon, available only at Circle K, and Cherry Cola, available only at Casey’s.

Saratoga Spring Water introduces sparkling line

Fri, 29 May 2026 10:30:00 -0400

Saratoga Spring Water, a brand of Primo Brands, announced the launch of Saratoga Collection, a new line of flavored sparkling waters.

5-hour ENERGY launches limited-edition frozen treat flavors

Wed, 27 May 2026 13:35:49 -0400

The new lineup channels classic summertime memories, the brand says, from juicy, mouth-watering ice cream truck favorites to tangy freezer-pop staples.

Contraction continues to hit spirits, wine markets

Thu, 21 May 2026 15:30:00 -0400

The U.S. beverage alcohol industry remains in a continued contraction across core spirits and wine, according to first quarter SipSource data from Wine & Spirits Wholesalers of America (WSWA).

IBWA, NEBWA open registration for conference, trade show

Wed, 20 May 2026 17:00:00 -0400

The International Bottled Water Association (IBWA) and the Northeast Bottled Water Association (NEBWA) announced that registration is officially open for the joint 2026 Conference & Trade Show.

OLIPOP, Space Camp Wellness collab on soda-inspired lip balms

Wed, 20 May 2026 10:20:00 -0400

Beauty brand Space Camp Wellness recently collaborated with OLIPOP for a set of four soda-inspired lip balms: Cream Soda, Vintage Cola, Shirley Temple and Crisp Apple.

Unwell Beverages celebrates summer with launch Red, White and Blueberry

Wed, 20 May 2026 09:59:57 -0400

The energy beverage features a bold blueberry and lemon flavor with added benefits.

Blue Run Spirits, Indianapolis Motor Speedway release collector’s bottle

Tue, 19 May 2026 12:00:00 -0400

Blue Run Spirits announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye Bourbon Whiskey in collaboration with the iconic Indianapolis Motor Speedway (IMS).

Welch’s launches limited-edition Sparkling Blueberry

Mon, 18 May 2026 14:50:00 -0400

Welch’s introduced a new limited-edition Sparkling Blueberry flavor for summer 2026, bringing a new addition to its seasonal Sparkling lineup inspired by America’s 250th anniversary.

Sommer Ray releases Tempted, a Dirty Shirley beverage

Thu, 14 May 2026 13:48:26 -0400

With Gopuff, Tempted is on a platform its audience already uses, the brand notes.

Sazerac acquires equity stake with SIPMARGS

Wed, 13 May 2026 12:00:00 -0400

Sazerac announced its exclusive distribution relationship with SIPMARGS, the ready-to-drink sparkling Margarita brand backed by Alix Earle and Palm Tree Crew, among other notable names.

The Wonderful Co., Southern Glazer’s expand wine distribution agreement

Wed, 13 May 2026 07:00:00 -0400

The Wonderful Co.’s wine business announced the expansion of its long-standing relationship with Southern Glazer’s Wine & Spirits, marking a significant step forward in its national distribution strategy.

RYZE launches 3 new lattes nationwide

Tue, 12 May 2026 16:03:01 -0400

With these new additions, RYZE now offers a lineup of feel-better lattes that span from everyday staples to more distinctive, trend-forward flavors, catering to every taste and preference, the brand adds.

NoBiggie delivers new solution for kid’s drink market

Tue, 12 May 2026 13:00:00 -0400

NoBiggie debuted a collection of juicy sparkling drinks for kids, made with real fruit juices and purées.