News

RSS

The Coca-Cola Co., Atlanta, and the Jel Sert Co., West Chicago, Ill., announced the national rollout of POWERADE Sports Freezer Bars, offering everyday athletes a new way to enjoy POWERADE. Available in stores nationwide, POWERADE Sports Freezer Bars feature the brand's most popular flavors: Mountain Berry Blast and Fruit Punch.

Fishers Island Lemonade, New York, launched four new offerings: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops. This introduction marks the first-ever line extension released since the original brand was launch by Bronya Shillo in 2014. 

Baileys, a brand of Diageo North America, New York, is gearing up to deliver a new addition to your next staycation with the launch of Baileys Colada, a new, limited-time offering. 

E. & J. Gallo Winery (Gallo), Modesto, Calif., announced that its spirits division has signed an agreement to acquire Agave Loco LLC, the owner of RumChata, a leading cream liqueur brand.

Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.

SodaStream, a brand of Purchase, N.Y.-based PepsiCo, is on a mission to reduce single-use plastic waste. To kick off Earth Month, SodaStream is partnering with PangeaSeed Foundation, an ocean conservation nonprofit, to create three limited-edition SodaStream “Art for Action” bottles that will help consumers actively reduce their single-use plastic waste.

S.Pellegrino Sparkling Natural Mineral Water, a brand of Nestle Waters North America, Stamford, Conn., announced new coffee flavors will join the S.Pellegrino Essenza line. Taking cues from the ease and delight of Italian coffee bars, the latest innovation for S.Pellegrino Essenza is gently caffeinated, it says.

One Rock Capital Partners LLC, in partnership with Metropoulos & Co., announced completion of the previously announced acquisition of Nestlé Waters North America (NWNA) from Nestlé S.A.