HighBridge Premium Cannabis partners with Great White Industries of Arizona

(Images courtesy of HighBridge)

Orange County, Calif.-based HighBridge Premium Cannabis announced the recent signing of a Beverage Production Agreement with Great White Industries. Located in Phoenix, Great White is a leader in the Arizona cannabis industry.

“Using their unique proprietary methods and techniques from around the world, Great White is the perfect HighBridge Premium partner,” said Dr. Susanne MacMahon, spokesperson for HighBridge, in a statement. “This partnership will allow us to deliver world class recreational cannabis infused beverages throughout the state of Arizona.”

HighBridge currently has five THC-infused beverages production ready. Great White will be the first to produce HighBridge Aphrodisiac Shot: HigherLove, which is targeted for production this month, the company says. The parties expect to be in full distribution of the entire line of HighBridge Products in the first quarter of 2022, it adds.

HighBridge also is formulating a line of mocktails in unique flavors to be sold as “HighTales,” which are expected to be production ready in Q2, according to the company.

All HighBridge THC-infused beverages have been developed and formulated in conjunction with its Lab Partner, Ocean Blue Innovations in Hermosa Beach, Calif., it says.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.