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CrownRoyalExtraRare_Andrews_900.jpg

Crown Royal, Erin Andrews recognize influential women in sports

Whisky brand partners with Women in Sports and Events
February 15, 2022

Rounding out a season full of generosity, Crown Royal and sportscaster Erin Andrews recognized 56 of the most influential women in sports with a gift of the brand’s newest whisky – Crown Royal Aged 18 Years.



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fairlife is newest billion dollar retail brand for The Coca-Cola Co.

Brand achieved double-digit sales growth week over week in 2021
February 10, 2022

Chicago-based fairlife LLC, a subsidiary of The Coca-Cola Co., announced that it has surpassed $1 billion in annual retail sales. Founded in 2012, fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category. 


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SAMBAZON donations in support of the Brazilian Amazon reach $1M

February 9, 2022

San Clemente, Calif.-based SAMBAZON, an acronym for Sustainable Management of the Brazilian Amazon, announced it has provided $1 million to date in support for açai grower communities in the Amazon Rainforest. 


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Chobani adds 2 new dairy platforms to portfolio

Chobani Ultra-Filtered Milk, Chobani Half & Half available this month
February 4, 2022

Chobani, New Berlin, N.Y., announced two new dairy platforms, expanding its footprint in the refrigerated aisle: Chobani Ultra-Filtered Milk, a lactose-free, protein-packed ultra-filtered milk, and Chobani Half & Half. These new items are made from locally sourced milk and like many of the company’s newest products, they come in paper-based packaging that is widely recyclable across the United States.


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Beverage community calorie reduction effort sees decrease for four straight years

Balance Calories Initiative halfway to national goal to reduce beverage calories by 20%
February 3, 2022

Calories consumed from beverages continue to decline in communities where obesity rates are above the national average, according to an independent evaluator. For four years straight, the actions the beverage industry is taking nationally with public health partners to reduce the sugar people get from beverages is working, and the data proves it, states American Beverage, Washington, D.C.


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Du Nord Social Spirits first graduate of Jack Daniel’s, Uncle Nearest’s Business Incubation Program

Distillery increases distribution footprint to 10 states
February 2, 2022

The Jack Daniel's Distillery and the Nearest Green Distillery announced that Minneapolis-based Du Nord Social Spirits, a small batch distillery producing gin, vodka, liqueurs and whiskeys, is the first graduate of the Business Incubation Program, one of the core pillars of the Nearest & Jack Advancement Initiative. 


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Rockstar Energy Drink unveils product with hemp seed oil, B vitamins

Rockstar Unplugged launch coincides with new partnership with MTV
February 1, 2022

Rockstar Energy Drink, a brand of Purchase, N.Y.-based PepsiCo, is creating a new kind of energy drink with the launch of Rockstar Unplugged. Rockstar Unplugged focuses less on providing a big hit of energy and more focus on enhancing good vibes with ingredients like hemp seed oil and B vitamins, the company says. 


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Chris Paul becomes equity partner in La Fête Wine Co.

Limited release La Fête du Blanc to join permanent line this year
January 31, 2022

Donae Burston, founder and CEO of La Fête Wine Co., Miami, announced that Chris Paul (CP3), Phoenix Suns point guard and 11-time NBA all-star, has joined the La Fête Wine Co. family as an equity partner. Founded in 2019 as a fresh, modern and inclusive wine brand geared toward drinkers of all backgrounds, Paul joins the company at a time of extraordinary growth, the company says.


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Sparkling Mango Passionfruit CELSIUS available exclusively at 7-Eleven, Speedway Stores

Exclusive offers with convenience store coincide with energy drink launch
January 28, 2022

CELSIUS, a brand of Boca Raton, Fla.-based Celsius Holdings Inc., announced a new flavor exclusively available at participating 7-Eleven and Speedway stores. Sparkling Mango Passionfruit CELSIUS energy drink is a combination of sweet and tart for an afternoon pick-me-up, or as the ideal beverage to pair with 7-Eleven snacks, the company says.


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Molson Coors, Coca-Cola expand partnership with Simply brand

Simply Spiked Lemonade variety pack to launch this summer
January 25, 2022

Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply. 


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