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Trinchero Family Estates (TFE), St. Helena, Calif., announced that Ceretto is partnering with TFE as the portfolio's sales and marketing partner in the United States effective immediately. The partnership will allow Ceretto to continue to grow in the United States with the support and resources of TFE.

Southern Glazer's Wine & Spirits, Miami and Dallas, has signed a national alignment agreement with 818, the award-winning, hand-crafted tequila brand founded by Kendall Jenner. Produced in Jalisco, Mexico, the brand has created as much marketplace buzz for its 16 blind tasting awards as it has from its famous owner.

Bottled water reaffirmed its position as America’s top packaged drink in 2020, outselling all other packaged beverages (by volume) for a fifth year in a row, according to new data from Beverage Marketing Corporation (BMC), New York. 

Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in the fast-rising rosé label, La Fête du Rosé ― a brand created to cater to diverse drinkers who share common interests across travel, food, experiences and wine. The investment was made through Constellation’s venture capital group and represents the first company to receive investment dollars as part of Constellation’s Focus on Minority Founders initiative, which plans to invest $100 million in Black, Latinx, and minority-owned businesses by 2030, it says.

Chicago-based Technomic has released the beverage category sizing report exploring how COVID-19 impacted foodservice beverages. This report is a deliverable of the Away-From-Home Beverage Navigator program, which offers a comprehensive assessment of both hot and cold beverage categories, including market sizing, historical tracking, predicted growth, consumer insights, operator responses, major trends and market dynamics.

VIVE, a brand of Braxton Brewing Co., Covington, Ky., announced its launch into H-E-B markets as well as its Fruit Punch Hard Seltzer Variety Pack hitting Texas store shelves.

SUNNYD, a brand of Harvest Hill Beverage Co., Stamford, Conn., has teamed up with teen music sensation Johnny Orlando to host its Sweetest Summer Yet TikTok Hashtag Challenge and Contest, giving fans the chance to win a private virtual concert with the singer during the SUNNY-est season of the year.

Perrier, a brand of Nestlé SA, Vevey, Switzerland, expanded into the carbonated energy beverage market with its latest release: Perrier Energize. The effervescent mineral water from France sources its caffeine from organic green coffee and yerba mate extracts. Perrier Energize is available in three varieties — Pomegranate, Grapefruit and Tangerine — while delivering approximately the same amount of caffeine as an 8-ounce cup of coffee.

PepsiCo, Purchase, N.Y., launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients.