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Red Bull announced the return of two fan-favorite products: the Red Bull Iced Edition and Red Bull Peach Edition launching at retailers nationwide with and without sugar.

BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V. Caffeine Zero Sugar. 

To celebrate the streaming release of “Wicked: For Good,” Pop & Bottle is launching a limited-edition line of Wickedly Good coffee and matcha products. 

Busch Light announced the return of fan-favorite Busch Light Apple, hitting shelves nationwide for a limited time. 

The beverage is wrapped in artwork inspired by New Orleans’ Voodoo culture, celebrating the vibrant and mystical spirit of the Big Easy. 

Anheuser-Busch, St. Louis, announced a $30 million investment in its Jacksonville, Fla.-based brewery and can plant. The investment will go toward upgrading brewing and packaging equipment to fuel increased production of Michelob ULTRA.

Ingredient suppliers announce the flavor trends they expect to see in 2026 new products.

Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a refreshingly light format, it says. 

Part of the celebration is the rollout of four retro-style Classic Cups, featuring a new design every few weeks that draw inspiration from the Chick-fil-A archives.

Monster Energy is kicking off the new year with a fresh take with the Introduction of Monster Energy Strawberry Shot.