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Halfday Cranberry Tea

Halfday releases new flavor for holiday season

Cranberry Iced Tea available on Amazon
November 7, 2025

Halfday, the better-for-you iced tea brand, has launched a limited-edition Cranberry flavor just as the holiday season starts to get underway.


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Beverage News

Ibotta launches LiveLift for CPG brands

New tool aims to drive incremental sales, reimaging performance marketing
Staff Beverage Industry
November 6, 2025

Ibotta is currently piloting LiveLift with leading CPG brands and has future plans to roll it out more broadly with features that allow for increasing frequency of campaign measurement and greater optimization capabilities, it adds.


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Side Stage

Athletic Brewing Co., Vans Warped Tour collab for Side Stage

Limited-edition brew celebrates festival's 30th anniversary
Staff Beverage Industry
November 6, 2025

Side Stage captures the energy, magic and community of the legendary festival that built a scene bigger than music, it adds.


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Mary Jones ZERO Sugar

Jones Soda unveils Mary Jones ZERO Sugar

ZERO Sugar set to hit shelves nationwide before the holidays
Staff Beverage Industry
November 4, 2025

Seattle-based Jones Soda Co. unveiled Mary Jones ZERO Sugar, Zero Calorie craft sodas, just in time for the holiday season.


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Naked Juice Fiber

Naked Smoothies refreshes lineup

Fan favorites, new releases contain more functional benefits, refreshed label
Staff Beverage Industry
November 4, 2025

Naked Smoothies is shaking up snack time with the launch of its newly refreshed smoothie lineup inspired by consumers seeking on-the-go options that deliver both flavor and nutritional benefits, it says.


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Red Bull Winter Edition

Red Bull unveils Winter Edition energy drink

Fuji Apple & Ginger variety available in single cans, 4-packs and new Advent Calendar
Staff Beverage Industry
November 3, 2025

As the seasons change and wintery adventures await, Red Bull unveils this year’s Red Bull Winter Edition: Fuji Apple & Ginger. 


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Coca-Cola Holiday Creamy Vanilla

Coca-Cola unveils limited-edition flavor, holiday campaign

Coca-Cola Holiday Creamy Vanilla now available nationwide
Staff Beverage Industry
November 3, 2025

The Coca-Cola Co., Atlanta, announced that for the first time in five years, Coca-Cola is unwrapping a new limited-time holiday flavor: Coca-Cola Holiday Creamy Vanilla, a festive twist on the classic taste that delivers comfort, refreshment and seasonal joy, it says.


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Flexible Packaging Innovation

Nominations open for new Flexible Packaging Innovation Award

Annual award celebrates top innovation in flexible packaging.
douglasPeckenpaugh_contact.jpg
Douglas J. Peckenpaugh
October 31, 2025

Submissions are now open for the second annual Steve Fairfield Memorial Award for Flexible Packaging Innovation.


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Coca Cola Team USA

Team Coca-Cola's new campaign celebrates Team USA

Seven athletes go for gold at the Olympic, Paralympic Winter Games Milano Cortina
Staff Beverage Industry
October 30, 2025

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting fans across the country in shared moments of pride connection and refreshment, the company adds.


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Amanda Batula Loverboy Vaseline

ShimmerGirl pack celebrates Amanda Batula

Loverboy, Vaseline collaborate on specialty pack
Staff Beverage Industry
October 29, 2025

Vaseline is extending summer’s shimmer with the launch of Vaseline’s ShimmerGirl, a collab with Amanda Batula that blends beauty and beverage.


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