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poppi Shirley Temple flavor

poppi commences new year with Shirley Temple flavor launch

Modern take on classic flavor joins prebiotic soda lineup
Staff Beverage Industry
January 5, 2026

The new offering will be a permanent addition to poppi’s lineup. 


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CocaCola_FIFAWorldCupTrophyTour

Coca-Cola’s FIFA World Cup Trophy Tour kicks off

Tour gives fans chance to see the original FIFA World Cup Trophy
Staff Beverage Industry
December 24, 2025

The tour begins on Jan. 3, 2026, in Riyadh, Saudi Arabia, and will span across 30 FIFA Member Associations across 75 stops and more than 150 tour days.


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HOPWTR campaign

HOPWTR launches Drink Whatever You Want campaign

Non-alcohol brand partners with Ufologist Dr. Steven Greer
Staff Beverage Industry
December 24, 2025

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.


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Tripping Animals

Tripping Animals Brewing blooms amid industry shifts

Brewery values ‘growth, creativity and community connection’
Staff Beverage Industry
December 24, 2025

The brand says that identity continues to be grounded in bold flavors, playful yet meticulously crafted design, and a commitment to building experiences that invite exploration, conversation and community.


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Playboy Energy Drink Lineup

Fire Brands, Playboy team up to launch next-gen energy drink

PLAYBOY ENERGY to launch in 5 flavors, designed to fuel performance
Staff Beverage Industry
December 19, 2025

Fire Brands, Miami, announced its partnership with Playboy, one of the most recognizable brands in the world, to introduce a new line of flavorful energy drinks designed to inspire the next generation of energy drink consumers, it says.


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Ocean Spray  Tom Hayes

Ocean Spray President and CEO Tom Hayes announces retirement

Cooperative begins comprehensive search for next leader
Staff Beverage Industry
December 18, 2025

After more than five impactful years, Lakeville, Mass.-based Ocean Spray Cranberries Inc. President and Chief Executive Officer Tom Hayes announced his retirement, which will be effective March 2, 2026.


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Athletic Brewing Lineup

Athletic Brewing Co. relaunches Athletic January campaign

Brand teams up with OpenTable, unveils new innovations for 2026
Staff Beverage Industry
December 17, 2025

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.


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GORGIE x Alix Earle

Alix Earle gets GORGIE

Social media influencer invests in energy drink brand
Staff Beverage Industry
December 16, 2025

The influencer’s authentic connection with the brand sparked a deeper insight and led to Earle identifying GORGIE as “unique asset in a crowded market.”


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Planet Oat and Emily in Paris collaboration

Planet Oat partners with ‘Emily in Paris’ ahead of new season

Creamer brand launches new flavor, hosts pop-up experience
Staff Beverage Industry
December 14, 2025

Planet Oat has teamed up with the series “Emily in Paris” for a limited-edition coffee creamer: Planet Oat White Chocolate Raspberry Oatmilk Creamer.


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International Delight and Paris Hilton collaboration

International Delight, Paris Hilton introduce iconic creamers and cold foam

New limited-edition offerings are anything but plain
Staff Beverage Industry
December 12, 2025

These new flavors will be available in January at major retailers while supplies last.


Read More
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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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