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The collection captures the rugged spirit of the frontier with a vintage Western flare, with pieces influenced by rodeo culture and Musgraves’ album. It serves as a continuation of the album itself, the brand says.

This campaign highlights GORGIE’s commitment to wellness, community and innovation while also reinforcing its position as one of the fastest-growing brands in the functional beverage space, it adds. 

Jones Soda Co., Seattle, announced the return of its collaboration with Crayola through a limited-edition Crayola x Jones Soda Six-Pack launching during the back-to-school summer season.

Ingredient suppliers announced FEMA GRAS approvals and Prebiotic Verified certification.

The limited-edition collaboration is available at retailers such as Walmart, Target and Kroger.

To celebrate the launch of Tropic Tang, BuzzBallz is saddling up with Twangy Chapz. The Twangy Chapz feature orange faux suede with matching fringe and yellow accents, a handcrafted pop-tab belt buckle, and built-in side saddles capable of holding up to six Tropic Tang BuzzBallz.

Quaker Oats, a brand of Purchase, N.Y.-based PepsiCo, announced the launch of Quaker Oat Shake & Go, a whole grain oat shake that is prepared in the bottle — add a liquid of choice, shake and enjoy, the company says.

Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community. 

Sazerac Co., Louisville, Ky., announced the national launch of three new ready-to-drink (RTD) cocktail brands, demonstrating the company’s continued investment in one of beverage alcohol’s fastest-growing categories. 

In celebration of the brand’s legacy, Mountain Dew is announcing a limited-edition commemorative can bundle for purchase for a limited time on TikTok Shop.