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SodaStream announced the addition of the iconic Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry drink mixes to its lineup.

Bacardi’s funding will support the Red Cross relief efforts on the ground across Southern California.

ZOA Energy is expanding fan favorite flavors Mango Splash and Green Apple from limited footprints to national. Both flavors will be available at select retailers nationwide, as well as online.

Molson Coors Beverage Co., Chicago, announced it is donating $100,000 to multiple initiatives supporting first responders and service industry workers in Southern California as the area endures devastating wildfires.

Just in time for a “cherry-coded” 2025, Pepsi is giving consumers more of what they want with the launch of Pepsi and Pepsi Zero Sugar Wild Cherry & Cream.

Sparkling Ice, a brand by Talking Rain Beverage Co., Preston, Wash., announced the return of Emmy Award-winning actress Annie Murphy as the brand’s “Chief Flavor Officer.”

CELSIUS, a brand of Celsius Holdings, Boca Raton, Fla. released its first flavor launch of 2025: Sparkling Strawberry Passionfruit.

Most recently, Öberg was the president of Watson-Marlow Fluid Technology Solutions in the United States from 2017 to 2024.

Silk partnered with reality TV icon and queen of deception, Phaedra Parks to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. 

AriZona Beverage Co., Woodbury, N.Y., is kicking off the new year with a variety of bold and refreshing new product launches, bringing innovative flavors and premium beverage experiences to the marketplace, it notes.