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Halfday Tropical Tea

Halfday launches limited-edition Tropical Tea flavor

Special release available exclusively at Whole Foods, Amazon
Staff Beverage Industry
June 12, 2025

Halfday, Philadelphia, introduced a new limited-edition flavor: Tropical Tea. Crafted for summer, Tropical Tea delivers a blend of pineapple, passion fruit and guava.


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Mountain Dew Summer releases

Mountain Dew heats up summer with new flavors

Summer Freezer returns, Dragon Fruit joins summer lineup
Staff Beverage Industry
June 9, 2025

Mountain Dew is ringing in the warmer weather with two flavor drops for the summer season, hitting shelves June 15. 


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Tequila Rose

Tequila Rose celebrates pink this month

Strawberry cream liqueur brand co-sponsoring retreat, celebrating Pride Month
Staff Beverage Industry
June 7, 2025

Tequila Rose, which is pink in color and often referred to as “the little black dress” of cream liqueurs, embraces joy, uniqueness and the vibrant, empowering color pink, it shares.


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HARD MTN DEW

Consumers can be a ‘HARD MTN DADDY’ this Father’s Day

HARD MTN DEW allowing fans to ‘adopt’ a can of HARD MTN DEW
Staff Beverage Industry
June 5, 2025

This Father’s Day, HARD MTN DEW is celebrating by giving consumers the chance to secure the title by offering them a chance to “adopt” a can of the flavored malt beverage.



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ISCO Sprits Pizza Vodka

ISCO Spirits launches Pizza Vodka

Spirit crafted using all-natural ingredients
Staff Beverage Industry
June 4, 2025

Providence, R.I.-based ISCO Spirits, a portfolio of sustainably sourced creative spirits, announced the debut of its first-ever Pizza Vodka.


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Betty Booze Vodka Iced Tea

Blake Lively's Betty Booze introduces Vodka Iced Teas

Canned cocktail brand adds Meyer Lemonade Iced Tea and Passionfruit Iced Tea
Staff Beverage Industry
June 4, 2025

Award-winning canned cocktail brand Betty Booze, created by Blake Lively, is serving up its first-ever vodka-based drinks.


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Coke Florida Tampa Grand Opening

Coca-Cola Beverages Florida hosts grand opening for distribution center

State-of-the-art center in Tampa marks ‘major milestone of growth’
Staff Beverage Industry
June 3, 2025

In a statement, Troy Taylor, chairman and CEO of Coke Florida, noted the facility is a culmination of promises made, promises kept.


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Celsius Live Fit Go

Celsius launches LIVE. FIT. GO. Campaign

Energy drink brand taps into authentic storytelling to showcase how it empowers everyday achievers
Staff Beverage Industry
June 3, 2025

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.


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Dunkin Paige DeSorbo

Dunkin’, Paige DeSorbo team up for Pink Spritz Refresher

Limited-time beverage features guava, orange and passion fruit flavor blend
Staff Beverage Industry
May 30, 2025

This summer, Dunkin’ is expanding its Refreshers lineup with the Dunkin’ Pink Spritz Refresher. The fizzy, fruit-forward drink is a blend of guava, orange and passion fruit flavors with a splash of sparkling water.


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Beverage News

IWSR reports mixed results for global beverage alcohol industry in 2024

Global beverage alcohol growth expected to reach $34 billion in key markets by 2034
Staff Beverage Industry
May 30, 2025

The beverage alcohol industry experienced a mixed 2024 with global beverage alcohol volume down 1% but value up 1%, according to data from beverage and alcohol data and insights leader IWSR.


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