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The Coca‑Cola Co., Atlanta, reported second quarter 2025 results. Additionally, as part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca‑Cola product range.

The beverage delivers a bold, culturally rooted experience in a modern, shelf-stable format containing 128-mg of natural caffeine in each can, the company says. 

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.

PepsiCo, Purchase, N.Y., announced it will introduce Pepsi Prebiotic Cola, an evolution of cola created to reflect the tastes and values of today’s cola lovers, it says. 

NielsenIQ (NIQ) released “The Halftime Report,” a beverage alcohol scorecard measuring the front half of 2025. The report found that total beverage alcohol sales are down 3% year-over-year, totaling $53 billion.

Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.

O’Neill Vintners & Distillers, Larkspur, Calif., a certified B Corporation, entered the fast-growing functional beverage market with the launch of Catalyst, an energy drink designed for today’s health-conscious consumer, it says.

Seattle-based Stanley 1913, a global lifestyle brand built for performance and cultural relevance, unveiled the second installment of its celebrated partnership with the Messi brand and international athlete, Leo Messi. 

Sparkling beverage brand Spindrift, Newton, Mass., announced a partnership with Patricof Co, bringing a roster of high-profile professional athletes on board as investors at Spindrift.