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Beverage Industry R&D News image

ROHA acquires Tebracc, strengthening natural colors leadership

Acquisition expands ROHA's color capabilities
Staff Beverage Industry
October 6, 2025

Tebracc’s strength in annatto complements ROHA’s global portfolio of natural pigments, it adds, especially as consumer and industry focus shifts toward natural, plant-based solutions.


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Liquid Death.jpg

Liquid Death announces distribution agreement with Big Geyser

Healthy beverage company highlights 2026 beverage launch
Staff Beverage Industry
October 6, 2025

Liquid Death, Los Angeles, announced its new distribution agreement with Big Geyser, New York.


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Robert Downey Jr. and Tom Holland

Tom Holland, Robert Downey Jr. unite BERO and happy Coffee

New limited-edition drinks available exclusively at Target
Staff Beverage Industry
October 6, 2025

Sewickley, Penn.-based BERO Brewing, a premium non-alcohol beer brand co-founded by Tom Holland, and happy Coffee, Montclair, N.J., a thoughtfully sourced, slow roasted coffee brand co-founded by Robert Downey Jr., announced a unique, dual collaboration: BERO Coffee Draught and happy Eternal Hoptimist ground coffee. 


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Sazerac Logo

Sazerac Co. acquires Western Son Vodka and Distillery

Small batch spirits company joins Sazerac's robust lineup
Staff Beverage Industry
October 3, 2025

Western Son’s portfolio consists of a wide selection of vodkas and a gin.


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Vita Coco Labubu Costumes

Vita Coco releases costumes for Labubu dolls

Costumes inspired by Vita Coco Treat flavors
Staff Beverage Industry
October 3, 2025

Vita Coco is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls


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POWERADE POWER WATER

POWERADE unveils POWER WATER

New water 1st innovation in 5-plus years from brand
Staff Beverage Industry
October 1, 2025

POWERADE, a brand of the Coca-Cola Co., Atlanta, announced the launch of POWERADE POWER WATER, marking the brand’s first product innovation in over five years.


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Beverage News

Keychain establishes European footprint

Platform expands to Ireland, appoints European general manager
Staff Beverage Industry
September 30, 2025

With this recent funding and launch of AI-native product KeychainOS, the company will help local manufacturers reduce bottlenecks and manage their production cycles more efficiently, it adds.


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Diet Coke Lime

Retro Diet Coke Lime returns this fall

Limited-edition launch taps into nostalgia
Staff Beverage Industry
September 30, 2025

This fall, Diet Coke, a brand of The Coca-Cola Co., is bringing back one of its most beloved flavors, Retro Diet Coke Lime, returning to shelves nationwide Oct. 6. 


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Juni Lemonade Tea

Juni releases limited-edition variety

Sparkling drink available exclusively on DrinkJuni.com
Staff Beverage Industry
September 30, 2025

Juni, the sparkling adaptogenic tea brand co-founded by Jay Shetty, Radhi Devlukia, and Kim Perell, announced the launch of its newest limited-edition flavor.


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Dirty Mountain Dew

Mountain Dew adds indulgent flavor

Dirty Mountain Dew Cream Soda Dew debuts at NACS Show
Staff Beverage Industry
September 29, 2025

Mountain Dew, a brand of PepsiCo, is shaking things up with its latest release: Dirty Mountain Dew Cream Soda Dew, the first indulgent flavor in its portfolio.


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