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The beverage is wrapped in artwork inspired by New Orleans’ Voodoo culture, celebrating the vibrant and mystical spirit of the Big Easy. 

Anheuser-Busch, St. Louis, announced a $30 million investment in its Jacksonville, Fla.-based brewery and can plant. The investment will go toward upgrading brewing and packaging equipment to fuel increased production of Michelob ULTRA.

Ingredient suppliers announce the flavor trends they expect to see in 2026 new products.

Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a refreshingly light format, it says. 

Part of the celebration is the rollout of four retro-style Classic Cups, featuring a new design every few weeks that draw inspiration from the Chick-fil-A archives.

Monster Energy is kicking off the new year with a fresh take with the Introduction of Monster Energy Strawberry Shot.

The new offering will be a permanent addition to poppi’s lineup. 

The tour begins on Jan. 3, 2026, in Riyadh, Saudi Arabia, and will span across 30 FIFA Member Associations across 75 stops and more than 150 tour days.

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

The brand says that identity continues to be grounded in bold flavors, playful yet meticulously crafted design, and a commitment to building experiences that invite exploration, conversation and community.