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Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.

Bloom Pop is set to hit shelves around Labor Day 2025 across Walmart and other major retailers nationwide.

John Anthony Wine & Spirits introduced Johnny Tejas, a new line of real-tequila sodas crafted with premium blanco tequila and natural fruit flavors. 

Baileys, a brand of Diageo plc, is expanding its portfolio with the permanent addition of Baileys Non-Dairy Liqueur Made with Oat Milk.

Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.

Preston, Wash.-based Talking Rain Beverage Co., makers of Sparkling Ice, unveiled Popwell, a new prebiotic and immunity-supporting beverage. 

The new whiskey is triple distilled, triple cask matured and the latest permanent addition to the brand’s portfolio. 

Spindrift Beverage Co. Inc., Newton, Mass., announced the newest addition to its product portfolio: Spindrift SODA. Launching with five flavors — Concord Freeze, Ginger Ale, Orange Cream Float, Shirley Temple and Strawberry Shortcake ― every flavor contains 20% not-from-concentrate juice.

Celsius Holdings Inc., Boca Raton, Fla., announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (Alani Nu) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock.