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Sparkling beverage brand Spindrift, Newton, Mass., announced a partnership with Patricof Co, bringing a roster of high-profile professional athletes on board as investors at Spindrift.

Ingredient suppliers announce new capabilities for ingredients and technologies to support beverage applications. 

CELSIUS, Boca Raton, Fla., released two new flavors in its ready-to-drink (RTD) Fizz-Free line: Pink Lemonade and Dragonfruit Lime. The flavors deliver refreshing taste and energy without the fizz, the company says.

Liquid I.V. announced the launch of Orange Vanilla Dream, its newest flavor adding to the Hydration Multiplier lineup. 

Bloom Nutrition, Austin, Texas, announced the launch of its latest innovation: Bloom Pop, a better-for-you soda where bold, bubbly flavor meets real gut health benefits, the company says. 

Mountain Dew, a brand of PepsiCo, Purchase N.Y., announced the launch of Thirst Guards to bring ice-cold refreshment directly to consumers at key lake destinations nationwide. 

This partnership builds on Coca-Cola’s 70-year relationship with Disney and spotlights the power of “Star Wars” fandom, bringing together the magic of Coca-Cola with the epic storytelling of Disney and “Star Wars.”

The new drink follows an earlier collaboration between Dunkin’ and Carpenter, Sabrina’s Brown Sugar Shakin’ Espresso.

“Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.

Concerns are prompting consumers to change their shopping habits, according to a recent survey. Acosta Group’s “2025 State of the Shopper Survey” reveal how shoppers are navigating economic uncertainty and tariff concerns with resilience and adaptability.