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Home » Topics » News

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Peroni Nastro Azzurro Campaign

Peroni Nastro Azzurro announces new campaign, limited-edition bottles

Italian beer brand taps Italian-American chef Giada De Laurentiis for campaign
Staff Beverage Industry
January 30, 2026

Italian beer brand Peroni Nastro Azzurro announced a new lifestyle campaign, Here For The Nastro Azzurro with Giada De Laurentiis, and limited-edition gold bottles.


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Sparkling Ice LIFE SAVERS

Sparkling Ice, LIFE SAVERS launch candy-inspired flavors

New line extends Talking Rain's partnership with Mars
Staff Beverage Industry
January 27, 2026

The collaboration introduces four candy-inspired flavors of Sparkling Ice: Wild Cherry, Strawberry, Pineapple and the limited-edition Green Apple.


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Beverage News

US Hemp Roundtable shares support of HEMP Act

Proposed legislation would establish FDA oversight, strengthen consumer protections, bring regulatory certainty to hemp industry
Staff Beverage Industry
January 26, 2026

The Hemp Enforcement, Modernization, and Protection (HEMP) Act was introduced to Congress to establish a federal regulatory pathway for hemp-derived products intended for human use within the Food and Drug Administration (FDA).


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good2grow Bigger Watermelon Berry

good2grow adds Watermelon Berry Twist to BIGGER line

New juice available at select Target stores with expansion to follow
Staff Beverage Industry
January 22, 2026

good2grow, Atlanta, has expanded its successful BIGGER juice line with the launch of Watermelon Berry Twist. 


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BuzzBallz Pink Lemonsqueezy

BuzzBallz unveils engagement ring for Valentine’s Day

The pink diamond ring is valued at $35K with bidding starting February 3
Staff Beverage Industry
January 22, 2026

BuzzBallz is putting love to the test by offering a pink diamond ring to one bidder to propose this Valentine’s Day. 


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Caraway Tea Automation

Caraway Tea turns to affordable automation technologies

Company developed machines ideal for tea manufacturing
Staff Beverage Industry
January 20, 2026

Poughkeepsie, N.Y.-based Caraway Tea Co., a U.S.-based tea and herbal manufacturer, is leveraging affordable automation technologies to modernize its production lines and improve efficiency.


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Red Bull Iced Edition

Red Bull releases Iced Edition, Peach Edition

Returning varieties available with and without sugar
Staff Beverage Industry
January 19, 2026

Red Bull announced the return of two fan-favorite products: the Red Bull Iced Edition and Red Bull Peach Edition launching at retailers nationwide with and without sugar.


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BodyArmor Flash IV Zero Sugar

BODYARMOR debuts first release of 2026

BODYARMOR FLASH I.V. Caffeine Zero Sugar available in 2 flavors nationwide
Staff Beverage Industry
January 15, 2026

BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V. Caffeine Zero Sugar. 


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Pop & Bottle Wicked

Pop & Bottle celebrates ‘Wicked: For Good’

Limited-edition coffee, matcha line marks films streaming release
Staff Beverage Industry
January 13, 2026

To celebrate the streaming release of “Wicked: For Good,” Pop & Bottle is launching a limited-edition line of Wickedly Good coffee and matcha products. 


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Busch Light Apple

Busch Light reveals return of Busch Light Apple

Fan-favorite set to return for a limited time
Staff Beverage Industry
January 13, 2026

Busch Light announced the return of fan-favorite Busch Light Apple, hitting shelves nationwide for a limited time.


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