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Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of July weekend. Truly will cover fans’ next Truly Pool Party Variety Pack — the brand’s new limited-edition summer lineup, it says. 

Blue Yonder, Dallas, announced the results of its 2025 Global Consumer Sentiment on Grocery Inflation Survey, revealing how sustained inflation, supply chain challenges and global tariffs are influencing grocery spending and broader consumer behavior across generations and regions. 

As celebrity tequila brands rise in popularity, Cointreau and Plaza are debuting one of their own: Any Tequila, a 100% celebrity-endorsed, 0% real brand with one very real purpose: to remind the world that it is Cointreau that makes a Margarita MargaRight.

Halfday, Philadelphia, introduced a new limited-edition flavor: Tropical Tea. Crafted for summer, Tropical Tea delivers a blend of pineapple, passion fruit and guava.

Mountain Dew is ringing in the warmer weather with two flavor drops for the summer season, hitting shelves June 15. 

Tequila Rose, which is pink in color and often referred to as “the little black dress” of cream liqueurs, embraces joy, uniqueness and the vibrant, empowering color pink, it shares.

This Father’s Day, HARD MTN DEW is celebrating by giving consumers the chance to secure the title by offering them a chance to “adopt” a can of the flavored malt beverage.

Providence, R.I.-based ISCO Spirits, a portfolio of sustainably sourced creative spirits, announced the debut of its first-ever Pizza Vodka.

Award-winning canned cocktail brand Betty Booze, created by Blake Lively, is serving up its first-ever vodka-based drinks.

In a statement, Troy Taylor, chairman and CEO of Coke Florida, noted the facility is a culmination of promises made, promises kept.