This St. Patrick’s Day season, Jameson Irish Whiskey, a brand of New York-based Pernod Ricard USA, is encouraging consumers to get into the spirit of all things Irish with the launch of its Jameson Triple Triple. The new whiskey is triple distilled, triple cask matured and the latest permanent addition to the brand’s portfolio.

“Jameson is rooted in bringing people together and there’s no better time to grab your family and friends to enjoy a Jameson together than St. Patrick’s season,” said Johan Radojewski, vice president of marketing, Jameson, in a statement. “St. Patrick’s Day is more than just a day to us. It really is a season full of celebrations and moments to be shared together. We thought there was no better time to debut the latest member of our family — Jameson Triple Triple — than during our favorite time of the year.”

Jameson Triple Triple is made carefully by expert distillers and blenders at the historic Midleton Distillery. It is a fresh take on the signature smoothness of Jameson Original that has been elevated through the additional maturation in sweet chestnut casks, along with Jameson’s signature ex-bourbon and sherry casks, the company explains. The result is a bold, new tasting experience, featuring velvety smooth notes of toffee, cacao, toasted almonds and a luxurious finish. Jameson Triple Triple is designed to be shared with loved ones, especially during this St. Patrick’s Day season, Jameson adds.

The new whiskey has an SRP of $29.99 for 750-ml bottle and is now available at select retailers nationwide.