Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, is putting its twist on an annual tradition with the legendary Jameson Whiskey Tree. Standing at nearly 9 feet tall, the tree features a lighting system that makes the 130 – empty – Jameson bottles light up.
The limited-edition trees are inspired by the spirit of John Jameson who went to extraordinary lengths to share his whiskey with the world, the company says.
"Place our Jameson Whiskey Tree in your window and your neighbors will be green with envy, guaranteed," said Angelica Scibilio, brand director of Jameson, in a statement. "We understand the holidays are different this year, and we hope our legendary trees will give a few lucky consumers some extraordinary holiday memories with friends and family."
Consumers can enter for an opportunity to win one of the seven Jameson Whiskey Trees. The Jameson Whiskey Trees will be delivered the first week of December — typically the most popular time to purchase a holiday tree — to stay true with annual traditions, and all the bottles on each tree are empty. In addition to the tree, winners will receive a gift card to enjoy this holiday season.