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‘Stranger Things’ actress and entrepreneur Millie Bobby Brown is expanding her Generation Z-focused Florence By Mills Coffee offerings in partnership with Collab Coffee. The new partnership consists of a line of ready-to-drink (RTD) iced lattes available exclusively at Walmart.

Basketball icon, entrepreneur and entertainer Shaquille O’Neal has teamed up with BeatBox Beverages, Austin, Texas, as an investor. The partnership also includes the launch of the newest BeatBox flavor: Blueberry Lemonade.

SipMARGS is made from a blend of premium tequila Blanco, natural ingredients, real fruit juice, real cane sugar and sparkling water. 

Entertainment icon and entrepreneur Snoop Dogg announced a strategic investment and partnership with Harmony Craft Beverages, Los Angeles, to launch Iconic Tonics, a premium functional beverage brand aimed at redefining adult beverage alternatives.

Bloom Pop is set to hit shelves around Labor Day 2025 across Walmart and other major retailers nationwide.

John Anthony Wine & Spirits introduced Johnny Tejas, a new line of real-tequila sodas crafted with premium blanco tequila and natural fruit flavors. 

Baileys, a brand of Diageo plc, is expanding its portfolio with the permanent addition of Baileys Non-Dairy Liqueur Made with Oat Milk.

Crystal Light, a brand of The Kraft Heinz Co., Chicago, announced the launch of Crystal Light Vodka Refreshers, offering an alternative to hard seltzers and traditional vodka sodas.

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.