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Whiskey House of Kentucky, Elizabethtown, Ky., has partnered with Whiskey Capital on the creation of a first-of-its-kind collaboration to provide Whiskey House clients with barrel financing options. 

Seth Rogen’s cannabis lifestyle brand Houseplant — which he created with Evan Goldberg, Michael Mohr, James Weaver and Alex McAtee — has expanded into the beverage space with its THC-infused sparkling waters.

The partnership combines Spritz Society’s passion for high-quality, convenient cocktails and V8’s tradition of bold, vegetable-packed flavors, resulting in a “fresh and unique take” on a traditional Bloody Mary, companies say.

Q Mixers, Brooklyn, N.Y., announced the appointment of consumer packaged goods (CPG) industry veteran Betsy Frost as its new CEO.

Green Day’s Punk Bunny Coffee brand has partnered with the TBS animated series “American Dad!” for a limited-edition roast.

Constellation Brands, Rochester, N.Y., announced that it has reached an agreement with Sazerac Co. Inc., New Orleans, to divest its SVEDKA brand. This transaction is expected to close in the coming months.

Alex Cooper, host of the “Call Her Daddy” podcast and founder of The Unwell Network, has expanded her empire once again with a new hydration drink: Unwell Hydration.

Brittany Broski, widely known for the viral video of her trying kombucha for the first time, has partnered with White Claw for a new contest: Home for a CLAW.

The new bar aims to enhance the fan experience at the sports and entertainment venue with its vibrancy and innovation, the duo says.

Just in time for the holidays, Pepsi is pulling its latest flavor innovation straight out of the oven: Pepsi Zero Sugar Gingerbread Mini Cans. To celebrate this limited-edition festive flavor that’s ginger, spice and everything nice, the brand challenged Shaquille O’Neal (Shaq), to become the G.B.O.A.T (Greatest Baker of All Time).